Sunday, January 15, 2012

Who's afraid of a Plus-Size Model? Can expression lead to change?


Hey Girls,

Check this out, it caught my eye. PLUS Model Magazine's January issue shares a unique, creative, sexy and inspiring editorial of a nude plus size model, the editorial includes a plus size model and a fashion model hugging eachother tight and shows their difference of size, shot by photographer Victoria Janashvili.

The nude photo story in the magazine also features insight on the size change over the years of a fashion model and the average woman. Some of these changes the magazine features include:

-Twenty years ago the average fashion model weighed 8% less than the average woman. Today, she weighs 23% less.
- Ten years ago plus-size models averaged between size 12 and 18. Today the need for size diversity within the plus-size modeling industry continues to be questioned. The majority of plus-size models on agency boards are between a size 6 and 14, while the customers continue to express their dissatisfaction.
- Most runway models meet the Body Mass Index physical criteria for Anorexia.
- 50% of women wear a size 14 or larger, but most standard clothing outlets cater to sizes 14 or smaller.

I liked the blunt images and rawness in the magazine, edgy but well done, (def not commercial print images but) images that make a statement and the editorial is like a Public Service Announcement for the fashion world, for marketers creating concepts for their next campaigns, for designers out there that are open minded to thinking about designing for the masses.  Plus-size model Katya Zharkova looks totally beautiful head to toe. And keep turning the pages of the magazine because Laura Wells editorial in magazine also looks stunning.

I wonder if the Marketing Professionals, Booking Editors, Art Directors, Designers and all of the ones deciding on the models, casting models, hiring models, and booking models care though?

Check out the images from the magazine and editorial here: http://issuu.com/plusmodelmag/docs/plus_model_magazine_plus_size_january_2012/61

Did the model have to be naked to make a statement? I like artistic and body related editorials that have a classy appeal. But I don't think the editorial had to have a nude plus size model to create a voice, I think the editorial could have shown the model in clothing and still made a strong statement. But for the WOW value the nudity was done in a pretty way.

Read what other media sources are saying about the January issue of Plus Model magazine here:
http://www.nydailynews.com/life-style/fashion/model-magazine-shows-beautiful-naked-women-displaying-ample-curves-article-1.1006261

http://www.dailymail.co.uk/femail/article-2085226/PLUS-Model-Magazines-Katya-Zharkova-cover-highlights-body-image-fashion-industry.html

http://www.salon.com/2012/01/14/naked_models_offer_a_body_image_reality_check/singleton/

What do you think of the images? Are you a striving or aspiring plus size model? What type of marketing and advertising campaigns would you like to be a part of? Do you think there will be a more models of all sizes used in campaigns?

Maybe the more the desire for change is expressed the more retailers and brands will wake up and include models of all sizes in their advertising campaigns...maybe with more talk about all sizes spreading among the media and on online platforms the demand of all sizes being seen and all sizes being okay with the advertising world, will encouraged change to happen. We'll see. Time will tell. I wish more campaigns includes all types, not just giraffe fashion models or plus size models, but all shapes and sizes and ethnicities more often.

No matter your size, dream big, promote your passion and aim high and strive on! :)

~Isobella

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