WHAT MAKES YOU MARKETABLE AS A MODEL?
(I may not be tall but I've done a lot of parts modeling and worked with great brands and national magazines by noticing my assets, you should do the same.)
A girl on Twitter recently asked me: "what are the general size requirements for being a petite model?"
My reply may also help your own modeling pursuits.
The word petite implies girls 5'5" and under, but if you are under 5'5" and pursuing modeling it's best to actually not focus so much on height and more on using your other assets to get opportunities.
Keep in mind also that most modeling agencies do not have a petite division. Instead you should focus on working as a print model, which is more often about having personality than being a certain height. You can drive yourself nuts dwelling on what you may not be...tall, but focus on what you do have that would work well in an ad campaign or magazine editorial.
Start by asking yourself, a few things What do I have that is a marketable modeling asset?"
"Beyond height, why would a modeling agency want to work with me?"
"What type of modeling jobs can I realistically get?"
Hopefully what will also appear from this thought process are goals.
And these realistic and ambitious modeling goals will help shape the photo you work on creating.
Here is more on having a model marketing mindset:
When you think about why models are needed and the great spectrum of the advertising and marketing worlds, it isn't just about fashion and being a certain height. There are so many more commercial and lifestyle products and every day useful goods that have models and actors of all ages and types involved with their advertising, packaging and marketing campaigns.
Right now humanistic every day looking people with great personal and approach looks, natural smiles and a friendly happy go-lucky type of appeal is attractive in the print modeling world. Sometimes the corky and unconventional work as well.
So think about modeling as not just being apart of the fashion world, and not just about height, but think about how often models are used in campaigns for all types of products.
If you don't know off hand a print ad or magazine editorial or commercial that involves a model that wasn't giraffe tall, then go research! Changing your perspective on what a model is can help your discover yourself, your assets and help you find your own success and path with your modeling pursuits.
Sure being proportioned helps in modeling, but your modeling pursuits don't have to be about being anything than what you naturally are, and it's about using what you do have, it helps by thinking like a marketer, and translating what you have into how it can be used to model for products of all types.
So go on and focus on what makes you a good model, I know there is more to you than your height, and it's a good idea to focus on other assets that you have beyond height when it comes to creating your modeling photos.
What about your other assets? Don't ignore them: great skin, eyes, your friendly smile, your nice hair and upbeat personality, put all of these things to use. They are useful within print modeling. Sharpen your understanding of what print modeling and where models of all types are used. Study ads and commercials, and notice ads and editorials where height isn't the focus of marketing the product in the shot.
Models, people, of all types are in ads, here are some resources to prove my point. Go read about where ad campaigns come from and where the concept of ad campaigns are born...
Modeling agencies are not the ones saying "I need a model," it is the clients who are asking for a "certain type" and it isn't always a fashion model, which is why print modeling agencies are in demand and make money. And marketing and creative professionals usually go to print modeling agencies and talent agencies to find their models and actors, not always fashion agencies. So aim to work with one or two print modeling agencies, and observe the photos that print modeling agency models have. Create some that are similar.
I know that still many print modeling agencies still have a height requirement (5'6"-5'7"), but don't dwell, because your odds will go up to work with one (or a few) if you prepare professional photos that represent what you have beyond height.
A size requirement to be a petite model hasn't come up within my own pursuits, but focusing on print modeling and having my professional marketable modeling photos has mattered and made the difference.
By preparing ahead of time and creating the right photos that will best market my assets and what I do have that can lead to modeling for brands and products and magazines has been key.
Bring your marketing mindset to the table, and focus on the ways beyond height that you are marketable as a print model.
Here are other tips on creating a marketable comp card as a shorter girl and ways to look more proportioned and your best in photos no matter your height.
What is print modeling answered:
Photos you should get as a shorter model:
Know the difference between fashion modeling and print modeling, did you know print models are all ages and sizes? Yup!:
And also check out:
Yes there is a lot of free info here, things I've lived through, stuff I know has worked for me, and I hope it works for you.
Why having a marketable modeling comp card before an agency is a good idea:
Being a good self-marketer as a model:
4 things it takes to work as a model when your short:
Five modeling jobs where height doesn't matter:
Also there are popular posts on the top left side of this blog----->
I hope this helps, height isn't everything but it's important to notice your assets and what is marketable about you before creating photos and targeting agencies with a comp card,
P.s: If you haven't read my modeling memoir Almost 5'4" click here for a signed copy.
Also you can find my modeling memoir Almost 5'4" and Short Stuff on Amazon.com and BN.com, and you can find them as ebooks as well!