Thursday, April 21, 2011

Why short models and aspiring models need to research to get ahead

A 15 year told girl on Facebook recently asked me, "I don't think I have a modelesque look. And my nose is huge :(:( one time a photographer told me I need plastic surgery. I was 14, and now I'm 15. Can I still model or should I just give up?

Hey Hun,

First, that photographer is an idiot! I would start to pursue print modeling but Googling! So, google Print modeling. Research all you can about it, and focus on how models are used in Advertisements, not just the fashion world, models of ALL types are in commercials and ads, and they get their headshots, comp cards and commercial photos together and they mail print modeling agencies and talent agencies and casting directors...most print models work non-exclusive and do a lot of the behind the scenes grunt work of creating the right photos, self-invest $ into their marketing materials, comp cards, etc. So I would research a lot about print modeling...and JUST SAY NO to PLASTIC SURGERY, that photographer is a loser and knows nothing about print modeling probably and the advertising world. You don't have to change yourself to work as a model, but you do need to recognize what is marketable about you as a model. That can involve some self- analyzing but modeling isn't just about the outward physical, it is about how well you can convay a story, personality, while working with and for a brand and product or magazine. A smile can tell a story, the way you carry yourself, the way you naturally work with a product, and simply in modeling just being what the marketer is looking for. Sometimes it is a certain type, other times another type, but in modeling to get opportunities it starts with knowing yourself. Knowing what is marketable and then translating that into your modeling photos. You should spend a great deal of time working on your photos. Not rush it.  You are preparing photos that will be your first impression and make you memorable to an agency or marketing professional at a casting, so be picky about the photos you take and prepare them carefully.

Research print modeling,  and research where models of all types are used, everything from babies to grandmothers. Sure there will be some very beautiful models, and then also notice that you don't have to be perfect to model, notice the attractive, every day looking people are ARE also in many, many ads, and they are not giraffe tall and they are the most perfect thing ever. But they are using their personality, their assets, to be apart of marketing a brand or product. Modeling is a lot about demographics. Do you fit that demographic of what the client is looking for? Are you a certain ethnicity, do you have a certain color of hair or eyes, do you have a nice smile and energy. Sure, in fashion often it comes down to fitting in the clothing, being a certain height, but not so much in print modeling. Sometimes I do however have to fit the size of something, ex: in shoe modeling I have to fit the shoe, which is a size 6 shoe.

Prepare your mind to think like a marketer: Think about it, who hires models for ads and commercials? Ad agencies, marketing companies, so I would study ads and editorials of ALL types from all types of sources, not just fashion magazines but observe where models of ALL types are used. Print models are used more than fashion models actually in ad campaigns, only a small percent of working models are fashion models, so I would spend time researching print modeling.

So, go on to Barnes and Noble or the book store and spend an afternoon looking at magazines of all types or the next time you watch a TV program pay attention to the commercials this time, who is in them, what they look like, what they are doing.  Study ad campaigns and magazine editorials that are not high fashion.

It will help you prepare the photos you need by noticing ads that involve the models smiling, and also involving a product.

You def need the right photos to pursue print modeling, the right professional photographer who understands what print modeling is and the right attitude.

And although a professional photographer that knows what print modeling is, will and should know what photos you need, however I would not rely on this, I would always approach a photographer with your ideas already set. Know what photos you need, know what will help your pursuits. Be prepared to invest time and self-invest.

You will need to research to print your comp cards ($100-$200) and you will need to find an art store to get a portfolio ( a good one is $100+)

Modeling does take some upfront money. NOT to the agency, but for yourself and goals.

I think the more prepared an aspiring model is, the less likely she is to take crap and get scammed, as I mentioned here earlier this week.

To work as a model, no matter your height, you have to be confident in yourself at the start of your interest in modeling, because modeling no matter what area of the modeling business, it is a "being what the client is looking for, " and "being what the ad campaign is needing." So you have to get used to rejection from the start. But I would pursue it with researching what print modeling is and I would focus on getting the right photos to market the best of you to the right agencies that work with models of all sizes.

I would get a notebook or journal, and start to preparing your research by writing down a few things:

Goals for this week
Goals for this month
Goals for this year

Set goals that are around your research and your actions to make the goal happen.

Example:  Week One.

Research what print modeling is.
Go to the book store and research models of all types.
Research modeling agencies in your area...hold onto this list it will be handy later when you start mailing out your modeling comp cards.

Week Two.
Start to plan the type of print modeling photos I need for my comp card.
Research professional photographers who shoot professional heads and have a professional photography business/career.

Week Three/Four/Five
Research where you can get a comp card printed and also research a professional printing studio in your area or use for printing prints for your soon-to-have portfolio.
Prepare how your makeup should be, what you should be wearing for the shoot.
Study more on the type of shots you need for your shoot and aim for 3-5 different shots that can market you well. Tips on creating photos are here.

Month One/Two:
Have a professional photo shoot set up.
Know where the printing studios are, where I plan to get a comp card made and buy a portfolio.

This is just an example but I hope you consider to keep a notebook to stay focused and organized.

I hope this helps! :) And remember you can get 10% your next order of comp cards at by mentioning Isobella Jade. But don't rush into making a comp card until you are sure your comp card is printing modeling ready! :) Goodluck!


P.s: Here are some tips on starting out as a model, striving as a model, and being self-made:

 Thanks for reading my books! I support the underdogs and dreamers!

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