Saturday, January 29, 2011

The energy in the AX Armani Exchange Spring 2011 Collection inspires me (print modeling photo tips)

Hey Girls,

The AX Armani Exchange Spring 2011 Collection advertising campaign caught my eye. I like the humanistic and in-action and in motion appeal.  And although AX Armani Exchange didn't appear to use shorter models,they look young but fashion height most likely, I do like the realistic appeal. Humanistic ads that have a real'ness to them like this campaign inspire me.  I love natural, day in the life shots that involve fashion and accessories. An aspiring print model should be focusing on bringing her personality to her photos and comp card. Height isn't everything when it comes to selling spirit and energy and many brands love that in a model.  Notice the smiles and energy in the print campaigns you see and be inspired. ~Isobella


THE LOCATION - The three-day campaign was shot at the same location as the Coachella Music Festival, Empire Polo Fields in Indio, California. The backdrop embodies the campaign’s core message: the eclectic convergence of music and lifestyle, bursting with the attitude of youthful optimism and glamorous defiance – the AX Style Festival.

CAST &CREW – Shot by fashion photographer Matthew Scrivens (Armani Exchange), styled by Kate Lanphear (Defacto), hair by Neil Moodie (Tim Howard), make-up by Virginia Smith (Streeters) (Tim Howard) and conceptualized by the AX in-house team under the direction of Tom Jarrold, Chief Marketing Officer for AX. The main cast features Alejandra Alonso (Women Management), Clara Alonso (Mega), Simon Nessman (Major), Marlon Teixeira (Wilhelmina), and Fransico Lachowski (Ford).

ARMANI EXCHANGE
AX Armani Exchange was launched in 1991, aimed at a new generation of fast-fashion consumers with an accessible collection offering urban, individual style. AX Armani Exchange defines a new dress code with a collection that takes its cue from urban lifestyle and music culture. With Armani Exchange, Mr. Armani interprets his sensual and unique style to create a casual, yet sophisticated collection for the young, urban and sexy. Today AX Armani Exchange has an exclusive direct controlled retail network that currently comprises 184 freestanding stores in 25 countries

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