Friday, April 30, 2010

3 things all aspiring models need to know

3 things all aspiring models need to know:

1. Yourself, know what it marketable about you BEFORE you get infront of the camera. 2. Where do you fit in this modeling business, working as a model is a lot more than just smoking a cig at a Chanel fashion show,
3. Do you photos represent what you CAN do as a model.

The Marketing Mindset is a Major asset of a model.


P.s: Don't forget you can search this blog. On the upper left corner there is a box, it is a search box, you can put modeling terms like finding a photographer, get a modeling agency, modeling as a shorter model, etc. Go for it! There is a lot of info on this blog for you. I hope it helps :)

striving on

There will be rejection, there will be no's, and you can cry about it for a few seconds, release some stress but then clean up your face and keep on keepin on because if you put the right energy and attitude into it, you will get a yes if you continue on, do what you need to do, put the work in, and strive on. Day by d...ay, this is what I have told myself, and continue to tell my self with each new goal in mind. - isobella jade

Thursday, April 29, 2010

Model pose tips: look longer, leaner,taller in photos

When you are in-front of the camera, there are a few easy tricks you can do to look longer, leaner, taller and more proportioned.

It starts with creating some space between your limbs.

Notice how in this photo there is space between the arm closest to the camera and my body. Space creates length. It makes me look taller and longer by naturally creating some space between my arms and torso. Also notice that my shoulders are at a slight angle which causes my front arm to also be at a slight side angle. It makes my upper arm appear leaner. Even a slight angle like this can make a girl of any size look longer and leaner and more proportioned in a photo. The leg closest to the camera is a bit forward, this creates length as well, it looks like there is movement involved, like the camera just caught me as I was coming down the stairs. Yes I am wearing a mini skirt, but notice how the focus of the shot is on my smile, and it looks like I am off to enjoy the sunny day. I probably was afterward! :)

This insight is for girls of all walks of life, so notice how little space between the arms and body, even for this snap shot of me in Vegas, makes me appear longer and leaner even in a sweater.

Being so pint-size, I always make sure to create space between my arms and body. ALWAYS for group shots, I cropped myself here so you can see that more clearly:

It's all about cheating the camera's perspective a little by being aware of your proportions, I hope this helps the next time you're in-front of the camera,


P.s: When sitting sit at the edge of the seat, you could position your legs slightly asymmetrical to create length.

Wednesday, April 28, 2010

The Model Photo perspective podcast segment

This week's segment of Model Talk is about how aspiring models can take better photos, and how knowing themselves and how to work with their proportions, and finding their best angles to bring forward in their photos, can help to create a better, more marketable photo. This segment will be based on real questions I received from aspiring models and I will share insight on some of my own photo-shoot experiences that went well because despite being petite, I knew how to work with what I've got!

Show details:
4/28/2010 9:00 PM
Show Name: The Model photo perspective: Taking a better photo
Length: 15 min

Tune in here:

Can my tattoo hold me back from modeling jobs?

A girl on facebook wrote me about her modeling with a tattoo concerns:
"love your blog. I am 5'5 AND have a tattoo on my arm... I am getting tattoocamo which is that cover up tattoo stuff soon so I hope that works a little, you at least gave me a little hope but that didn't make my tattoo go away."

An excerpt of my reply:
Models these days are not just one type, and a tattoo actually could land you a job depending on what it is for. I wouldn't dwell too obsessively on having a tattoo but I would know how to touch up and cover up the tattoo if needed. As long as you show personality within your modeling photos and on your comp card YOUR SMILE, ENERGY and PERSONALITY is what a modeling agent and casting director would be intrigued with, show that with or without a tattoo you are a good model. (Use the tattoo as an advantage for certain modeling jobs, brands, companies that have used girls with tattoo's before, I have seen commercials and ads that involve the model having a tattoo, whether it was real or not I don't know, but the tattoo could be something of an asset sometimes for certain jobs.)

So I wouldn't try to hide it and I would be honest about having tattoo's to agents and casting directors. Also, who knows the tattoo could end up giving you a tearsheet in a magazine. If the tattoo has a meaning or is something you are happy about consider submitting professional photos of your tattoo and self to the photo editor at Marie Claire or Ink magazine, if the photos are professional they might intrigue the photo editor for a photo story, since tattoos are actually something talked about in articles sometimes, and might be something for a beauty story. If this special tattoo remover works you could maybe send a story or tip into the mags or something on covering up a tattoo.. Your experience, -Just a random thought :)

Side note: Also although shorter girls should focus on commercial print modeling. I remember seeing photos from a recent Chanel runway show where the models had fake tattoos on. So keep in mind, tattoos are not as taboo.

As for commercial print modeling and editorial work, I would think of products, brands and companies that might feature a model who has a tattoo to model their products. Think of what would fit the look of your tattoo, but even a handbag company might, a jewelry company, cosmetic company.

--overall don't let the tattoo hold you back because it can be touched up and many models have tattoos, and scars, etc :) I'm not sure if you have a compcard yet, but when making one reemember that these days having something unique going on can actually book you work sometimes,- (sometimes what we consider a flaw could be opportunity, ex: my first tearsheet in a magazine came from a beauty story on bangs to cover my sorta big Hey it got me my first tearsheet!)

Then she wrote me again about her comp card: how many photos on my compcard should be of me with my tattoo showing, or should I use that cover up in all the images I put on that compcard? maybe one photo with the tattoo?

I think it is ok to have one photo with the tattoo on your compcard, don't over do it because you don't want to be defined by the tattoo or miss out on an opportunity because you have pretty eyes and nice skin but the shots on your comp card are not showing it, I would add a photo of your tattoo that has an editorial feel, as if it is a part of a beauty story, or maybe with some jewelry that has a similar color to the tattoo, like a jewelry ad? Make it look like the tattoo is not something that ruins a shot but enhances it. :)

An aspiring model should submit to casting directors

If you are an aspiring model you should also submit to casting directors, casting directors work with ALL types of models, "real people". For an aspiring model a print agency might not start asap working with you, without any experience, but I would submit your headshot and comp card to casting directors to get your feet wet.

A good source to find casting directors is THE Call Sheet (it used to be called The Ross Reports), it is a little booklet with listed casting directors, it is put out by backstage. At Bookstores in magazine section.

Here I am talking about The Call Sheet:

Casting director’s book talent for work on commercials, print work, and film and theater work. If you are an aspiring model write to the casting director a short note on what areas you are interested in and submit your headshot and comp card. And include a resume, if you do not have any experience list your skills, any clubs or organizations you are a part of.

A print modeling agency at first, without experience, might be tough to get in the door with, but you could be submitting to other options, casting directors are a good to consider mailing your comp card and headshot to as well.


Tuesday, April 27, 2010

being infront of the camera-model or not

When it comes to photography, being infront of the camera-model or not-, do you have any concerns? in terms of posing the body, looking relaxed, knowing your best angles? has anything helped? What are you struggling with when it comes to being photographed?

You can leave a comment here or email me at

Also remember each week there is a new Petite of the Week, to submit, send a headshot of yourself to and how you are making strides in modeling.

:) Aim high,

Monday, April 26, 2010

Is your photography working for your modeling goals?

I think models have to think.
I think before an aspiring model gets infront of the camera she has to have a goal for the shot. Wasting time shooting just to shoot something, wasting money and the experience can easily happen without a plan.

At the start of my pursuits as a model I just thought being infront of the camera was enough, but it's not. Models should be more in tune with the photography they need to get ahead, and the more prepared you are, the better.

Modeling op is about marketing what you DO have. No matter your height, so express this in your photos.

Know the photos you need ahead of time for your modeling compcard and what type of photos an agency wants to see.

Set modeling goals before the photo shoot, think about what you can realistically model, think about modeling for products, think about modeling for something, modeling is more than just your self looking pretty it is about selling something, using your personality and self, look, energy and what you naturally have, to sell the image of a product, brand, company, or concept for a magazine editorial.

The more prepared you are infront of the camera the better.

5 tips to taking a proper print modeling photo.

1. Notice ads and editorials ahead of time, before you get infront of the camera.
2. Get in front of the mirror and practice your poses and notice how your body changes when you move a certain angle.
3. It might sound weird but practice your smile, as a print model it is your best asset, personality sells in print modeling
4. Don't rush. Don't just get a photo shoot planned and then blow it because you are just focusing on the experience of being in front of the camera and not the real purpose or goal of the shoot.
5. Have fun. Listen to music you like, and bring your own ideas and input into the shoot. You are not just a rag doll.

You are investing in your modeling goals and photography for your comp card and portfolio is important to create professionally. Models are hired not for just how they look in person but also how they look when photographed, so show in your photos you know how to model naturally, because these days models are not just one type or size. Show it in your photos, and you have a better chance of booking the work you want to get and realistically can get.


Saturday, April 24, 2010

I know what it is like to be a shorter model starting from scratch

I write this blog because I've been there, I know what it is like to get scammed, to start from scratch, to experience mistakes, and even amateur photographers. I know what it is like to even rely on the Internet, and then want more for myself. And the work it takes to get more.

I know what it is like to try to be a model without any help, or advice. I know what it is like to try, and try again, through trial and error and prevail and see results.

I know what it is like to start with the wrong photography and focus on getting the good, and strive to work with the professionals I want to work with.

I know it is easy for a girl to make mistakes, get trapped in the wrong mindset, and to "call herself" a model but not really "be one" an "work as one" and "model for something" real, until you really give your self a chance in the right way.

A girl on facebook recently wrote me and said she had made mistakes with amatuer sites. And in this Internet-age, more and more girls are entrapped with the web and relying on it on it as the main source to make themselves a model, "download your photo be seen"...well that isn't enough...,real legit modeling opportunities, jobs, agencies, are not found by using a model-hosting site. Waiting for someone to click on your face.

You need a compcard, professional photos, no excuses. That's what you need.

Putting your photo on a model-site doesn't mean real modeling will happen. Usually something that sounds that easy, is not.

It takes doing things the real way, striving in the right direction, aiming for professionalism, real agencies, mailing your comp card in the mail to the right pritn agencies, and mainly wanting more for your self is how to get more.

The right way. :) Anyone can download a photo and call themselves a model, but that is not real modeling. I don't care how tall you are, It is possible to get some modeling opportunities, with a realistic mindset, and the higher you aim, the more you want for yourself, the more real and honest, and legit, and better it gets.

If you want to get real modeling work, ask yourself this:
Do you have professional photography?
The right modeling photos?
Do you have a comp card?
Have you submitted the comp card to print modeling agencies?

These things are how to get going in the right direction.

Well, I have family in town today, so I am off to be a tourist in NYC, it's a perfect day for it! Sometimes it's good to be a tourist in your own town.

Strive on,

Thursday, April 22, 2010

Fashion Isn't Everything in Modeling VIDEO

Petite model, author Isobella Jade shares that fashion isn't everything in modeling and the work ethic involved with being a shorter model. Tip to listen: Turn down the radio show podcast on the right side of the blog. Enjoy! :)

Earth day should be every day

Happy Earth Day but Earth Day should be every day, I mean at the very least recycle. Here is a video I created on beauty products and things in your bathroom you CAN recycle, enjoy:

Mother nature should not be forgotten. This might sound deep but I do think about the earth every single day. I think about how I am alive, and how we are all spinning in space and trying to survive and thrive.

So, not just on Earth day, but let's make it a part of our lives to always recycle our beauty products and home goods, and not litter. Littering makes me so mad. This is a story I wrote on littering.


Derek Loves Shopping sites

These are sites Derek spoke about on my podcast radio show yesterday, enjoy!

Here is the segment with Stylist guru Derek if you missed it, enjoy:

Derek's website Allows you to get intouch with professionals within your passion.

Modeling with a photo plan

I heard from an aspiring model recently who told me about her struggles finding a professional photographer. And said she was using a model-site and that none of the photographers seem to show any interest. I'm thinking maybe my look doesn't match up to the photographer's style. Well I told her to skip the model-site and skip dwelling on if the photographer is showing interest, and that you have to create your own yourself and your goals, before you approach a photographer and to always aim for professionalism.

I hear about this topic a lot. A girl wants to model, goes to the Internet, and I know what it is like, I made those mistakes. I shot with the wrong amateur photographers for a year before I aimed higher and wanted more for myself. It takes time, it is not an overnight process to get the shots you need to best market your assets and YOU DO want to work with a professional. Someone who knows the craft of photography. Not just any one with a camera, but someone who understands photography as a craft. And someone that understands what print modeling is.
It is easy to use a model-site, to rely on someone commenting you but that is not real modeling, it is amateur.

She also included this: Can you lend me any advice on finding photographers or fixing my image in order to be marketable and have photographers want to shoot with me? I'll greatly appreciate your advice. I look forward to hearing from you! Thanks!

I said: I hate model-sites like that, they are amateur and real modeling agencies do not find their models on them. Most of the "so called photographers" are not real professionals or know what real print models need. And it is a sad situation of trying to please the photographer before trying to please your self and get what YOU really need to market your self best to agencies so you can get some real modeling work.

You need 5-10 good print modeling shots.

Working as a model when you are shorter is about creating commercial print modeling shots that a print modeling agency could market. So I would spend some time focusing on approaching professional photographers, and even ...yes...paying for a headshot or some print modeling photos.

It is work and research and involves a perceptive eye to know what photos you need as a shorter print model, and also what professionalism is. So it is best to slow down, and not just wait for some amatuer to think your cute, but to focus on What It is that YOU NEED to get in the door with an agency and also best market you as a model.

The more you focus on getting what YOU need for your photography you will find you can cut to the chase, you don't need to appease an amateur photographer to get what you need. So focus on the headshot, the commercial print styled shots. And skip the model-sites. Many people on those sites are not professional or serious or really understand what print models need for photography at all. And if you want to work with agencies you have to have the mentality that you need to think about the photos you need. Here are some tips on that and making a comp card:

Getting a print modeling agency tips:

You are better off shooting with a photography student, a professional with a photography business and actually invest in yourself and pay for the photos you need from a professional. It is worth it. But don't rush into getting a whole $1000 portfolio shots, focus on getting some basic shots you need 5-10, and plan the shots out. The more you KNOW about the photos you need the better you can be at explaining what you need to a photographer. Many times girls regret rushing to a shoot without a plan, without knowing what they need and expecting even the professional photographer to figure it all out. I don't agree. As a model, you need to know what you need.

As always, rememebr, showing off your photos or picture on the Internet doesn't mean you are a model.

And don't settle for just shooting to shoot or shooting for the heck of it...if you are serious you have to create the marketable shots...and they are not something to rush through. They are easy shots but you should plan the shots out.


Wednesday, April 21, 2010

The Petite of the Week is Nina!


This week Petite of the Week is Nina.

Nina says "A career in modeling takes a lot of determination and patience. I have been trying to pursue this career for three years now and have had many struggles that may have led to wrong decision making. With all the experience I’ve had so far, I now have a better understanding of what I want and I how I need to get there. My manager and I are working to launch my professional career as a commercial print model. It’s important to have a goal and focus in achieving it. My goal is to grow in the commercial print modeling industry and work with an agency."

Modeling is for all sizes, not for tall giraffes, and setting goals is a major way to get anywhere in modeling. Keep striving Nina!


you are the engine of where you go

"No matter where you come from, or the doubt that might try to drown your vision or goals, you are the engine of where you go, what you accomplish, and who you become and the person you are. Don’t neglect your own potential. Don't waste what you could give and do, become and leave. "
:) -isobella jade

Today on Model Talk Radio Derek Loves Shopping

Tune in today on Model Talk Radio at 4pm on Model Talk Radio I will be chatting with special guest, fashion and style guru Derek Warbuton of Derek Loves Shopping!

Here is insight on the segment:


Models, should you pay for professional photography? Answered

An aspiring model recently asked me: As for the comp card, people have been telling me different things and I'm confused. I spoke with a someone who use to model and she told me I can work with amateur/student photographers to create my comp card just as long as the photos are good. Others have told me I HAVE to work with professional photographers because I don't want to send just any photograph. To tell you the truth, I don't really trust a 21 year old professional photographer with taking my picture because of the lack of years being a professional and I would want someone who has MANY years of professional photography experience, right?

My reply:
YOU DO want to work with professionals and if you have even $100-$200 or so to spend on a professional headshot, you should! A well done headshot can last you for years. It is a good shot to market to print modeling agencies on the front of your comp card. Paying for photos with a professional can save you time and energy if you work with a professional and get some shots you need. Be careful about picking a photographer. Don't rush into it.

Invest, but I am not saying get a whole portfolio done, and go totally all out and spending thousands of dollars. No. I am saying get some natural shots of you being you that are taken by a professional. Someone who really understands photography, has a photography business, credits, is serious about the career as a photographer. Start with just a headshot. Approach with saying "what you need" and "your goals" for the shoot. You want commercial print friendly shots. Especially if you are short, if the photographer doesn't know what print modeling is, do not work with this person.

The thing is a print modeling agency is going to look at the photos and ask themselves if you can model or not, if you have a marketable look and personality. A print modeling agency won't care about your height as much as your personality and how well you photograph. So you don't want to send just random shots or just ok ones. You want well lit shots. NOT overly photoshopped and natural, you being you.

When you work with a photographer just keep in mind to work with someone who KNOWS lighting, KNOWS photography, age isn't such a factor compared to someone KNOWING what they are doing with the camera.

(A student wouldn't be bad, but I HATE the word amatuer, it just sounds terrible, shaddy and like a mistake waiting to happen, so don't use or work with people who call themselves amatuers. Someone starting out, who is studying photography would be ok for some headshots perhaps, but understand that paying a professional for a headshot is worth it.) The self investment is important. Many modeling agencies work with models in a less hand on way, meaning the model has to have her marketing material, and this means having professional photos and a comp card ready so you want to make sure you have a plan for your shots and are not justshooting to see what happens. And have a goal. A goal for each shoot you do. A headshot, beauty shot close up, smile shots, and many commercial print photos are important to have. You want to also think of ads and things you CAN actually model for despite height, so don't be dwelling on fashion and your height, focus on accessories, your personality, your smile, and make each shot say that you can model and also you have personality to use to sell the product you are modeling :)


Tuesday, April 20, 2010

the try and want factor

"the ability to research, find answers, see examples, learning from observing, are skills of a self-made model. The try and want factor, and will to work, the desire to show up, are all assets." isobella jade

Wilmington, NC finding a modeling agency tips in a new city

A girl recently wrote me on Facebook concerned about moving to a smaller city, her message read "Hey girl! So, I'm completely in shock right now..only because I may have to move the Wilmington, NC in the next 5 months :(

Do you know of any agencies out there. I tried looking, but definitely feel like I just hit a wall out there."

My reply: ( I moved to Miami for 6 months and did modeling and while the experience went well, I could have gotten a lot more out of it while I was there, but by the time I had settled in town I was preparing to leave, so do research ahead of time.)

Prepare ahead of time with researching agencies, but don't submit too too early, submit a few weeks before you arrive mentioning you will be in town soon, then when you are in town if you have not heard back from any agencies yet, be prepared to submit again mentioning that you are now in town and available for print work.

Beyond looking for agencies you should look for aspiring brands, professional photographers with a photography business, aspiring accessory designers, mom and pop hair salons and aspiring brands. The small business section of the newspaper online of the town you are moving to could help you find growing brands who might need a model. Go with your gut but also use your research skills.

Smaller cities can actually get an ambitious girl some good work. Here are some tips on that:

I would also research Talent agencies, there seems to be some in that area. Google Wilmington, NC + talent agencies. Do you have a headshot? A comp card already? If so you could mail it a couple months before you arrive. But not too early, people don't like it if they want to work with you and you are not in town. As always beware of scams, and don't pay an agency for photos or anything like that, also I ONLY suggest submitting by postal mail. Get that comp card and send it out. :) ironically had a petite


This week on Model Talk Radio catch special guest Derek of Derek Loves Shopping at 4pm EST:

Monday, April 19, 2010

This week on Model Talk Radio....

Coming up this week on Weds April 21st at 4pm on Model Talk Radio there will be a special guest, fashion and style guru Derek Warbuton of Derek Loves Shopping!

Here is insight on the segment, I hope you do not miss it:


Feeling too short to model? Think again

Not only tall giraffes are in ad campaigns modeling products. If you notice more than fashion magazines and more than fashion ad campaigns you will notice models are not all supermodel tall.

Modeling and the advertising world go hand in hand, what the product or brand needs the ad campaign has to express, and the thing more brands are needing is "the natural girl", and what they are looking for is not narrow minded towards just one type of model anymore.

Girls ask me often, how can I get into modeling?

It starts with understanding where you fit within the word model. Because being a model has more than one meaning, (modeling is about modeling FOR something) and people of all ages are models. Maybe it is not talked about enough, and I hope this blog has enlightened you, because the better you are at marketing what you do have with professional photos, a comp card and portfolio, to the right agencies-- the better.

If what you picture is only a fashion model when you think of the word model, you are missing out on alot.

The more you rely on yourself, and understand that your self is what will get you opportunities, and not someone to discover you, the better.

The shorter girl who is not 5'9" or 5'10 has a more hands on journey based on what you put into it.

You have to mail the print agencies
You have to make the comp card
You have to get the portfolio
You have to be prepared ahead of time, before you get in front of the camera and know ahead what type of photo you DO need to really get opportunities.

It is work. It is time. Effort. And endurance is a major part of modeling and making yourself a model.

The more effort and time you put into your pursuits, and crafting the right photos, and investing in what you need to have to prepare you for working as a model, the better.


Saturday, April 17, 2010

To see potential in unlike unlikely packages

I am reading Seabiscuit right now, and if you know me, you know I love the story of Seabiscuit and loved the movie too. It is a favorite. In the book on page 29 Laura Hillenbrand wrote "But Howard was blessed with an uncanny ability to see potential in unlikely packages." It is based on Howard seeing potential in trainer Tom Smith, then Seabiscuit, and later Red Pollard. I think it is important, in modeling,- and no matter what you pursue-, to see your own potential, to understand it, and to believe in the power of your self.

After reading Seabiscuit today I am I wrote in my own journal "if you don't have your self, you have nothing." And that can translate into many meanings but one meaning is that: if you have the belief in your self, understand yourself, and your true ability, and can rely on yourself, you have already a lot of what it takes to grow as a person and within your pursuits.

This past week I spoke at an event for Digital Book World called 7x20x21, during the event 20 slides of images that relate to your story are displayed on a screen behind you as you talk about your publishing journey, I spoke about my self-promotion and the importance of it, (hence writing my first book at the Apple store and my publishing pursuits which have been built on my own passion), here it is:
Enjoy! :) Only had 20 slides for 20 seconds each! What a rush!!

Mainly--- Giving yourself a chance is the biggest thing you can do for your self.


Friday, April 16, 2010

The Model Epidemic: Amateur modeling = regrets

I just need to put this out there, I share a lot of insight and advice on how to get an agency and the photos you need and I dedicate a lot of time to sharing ways to grab your bootstraps and make yourself a model and the work it takes, and something that has been on my mind is how the Internet-age has inspired girls to degrade themselves through these model-sites.

A girl also recently asked me if her comp card should have amateur photos or professional and another girl introduced herself to me over Twitter as an amatuer model. I told them both to NOT use the word Amateur, use aspiring, striving, but never amateur...amateur leads to amateur results and really, basically leaves you stuck in amateur-land. Amateur just sounds like something not to take serious, so don't work with amateurs and don't call your self one.

I don't care how tall you are, you don't have to settle for amateur, model-sites, or working with amateurs.

I was talking to a journalist today and I told her that there is a Model Epidemic going on, and I explained to her how the Internet-age has inspired and meant that any girl can show off photos on the Internet. And this has inspired many model sites and amateurs to be seen and mingle. I also mentioned Photo Prostitution, which is something I feel strongly about bringing up. On model-sites, model profile hosting sites girls of any age can post photos of themselves, it is free, easy, however it is not legit, respect, and it is amateur land. It is the underground modeling world, where a guy with a camera/ an amateur photographer, or even a pervert or not so kind person, can mingle with girls who want to be models.

I was once that girl. I made those mistakes. I wrote about it in my memoir and I wanted more for myself, chased better things, got them, a lot of them, and I launched this blog to give real advice about how to get ahead without the scams, jerks, and amateurs. The thing is the higher you aim the more you get, it is not just inspiration it is the truth. If you want more for yourself you have to work hard, if you are looking for the short cut you won’t find results. Showing off photos on the web, going to strangers apartments, traveling around to shoot for the heck of it, having a rate to shoot you in any way or form the person holding the camera wants, is not modeling. Not even close. It is Photo Prostitution. Hundreds, if not thousands of girls are flocking these model-sites and it is my mission to let you know you can do better for yourself. Being seen, being photographed doesn’t mean it will get you where you want to go. And this leads me to the fact that most of these girls on model-sites are under 5’5”. Petite, feeling too short for an agency and shooting all the wrong photos even if they have the will and potential to be serious.

Being realistically ambitious about your pursuits so important. So you might not rock the catwalk but modeling is more than being a hanger. Modeling is about modeling products and if you are shorter you have to see modeling as “modeling lifestyle products” and “print modeling.” Shorter girls need to work harder at producing professional quality photos that highlight what they have beyond height, because models are working of all heights but it is because they have quality photos, professional, and are working with legit print modeling agencies and talent agencies and are not banking on being discovered.

Which also brings me to the importance of having a comp card and not relying on the web. Ok so you want to model skincare, hair care, beauty, accessories, lingerie, and fitness, well show it on your comp card. Show what you can do, height isn't everything in modeling but you have to show that you have more to offer than inches on your card. Mail the card to the print modeling agencies. Yes you will need stamps and envelopes. This is the way to get with a legit modeling agency and get sent on legit castings and get legit bookings.
Of course it takes more work, and self investment than downloading a photo on a model site, ---a monkey could do that!

I am sick of the Internet-age being an excuse for scams and amateur ways that lead to regret, mistakes, and frustration. I think it also comes down the realization that it takes work to get ahead as a model and a girl who is shorter has to understand that, and be able to handle it.

A comp card will get you further than a model-site ever will.

A girl who is shorter yes will have to work harder, and strive more and put in a marketing mindset and she will have to be more hands on with her pursuits. It is not easy! It’s not. I am not going to say it is. It is hard! Very! But the rewards are greater when you have a plan, when you are not just messing around with what you want to do. If you want an agency and you are shorter you do have to do the work to get it, the before-the-agency-work. Get proper photos, professional, have a comp card and portfolio. At a casting no one will care about how many hits your model-site got today.

Legit agencies are out there but you have to seek it out and you have to seek them out with a proper modeling comp card. And it takes more than the Internet-age.
Which brings me to Why Are Models Needed?: A model is hired to model for something legit, a brand, an editorial in a magazine, a commercial,-just having your photo-taken doesn’t mean you are a model, or working as one.
I am 100% for self promotion but I am 100% against an amateur model-site to make you a model.

The thing is also, 99% of these people on model-sites with cameras are not serious about photography, have never shot for anything credible, do not have a professional photography business and do not know how to even use the camera. Why would you want to work with someone who isn’t serious or skilled if you are or want to be? It is called TFP which means time for print, but usually the girls end up getting photos that have nothing to do with legit modeling, with bad lighting, bad poses, and bad outfits and hair styling that is more about teasing the person holding the camera than producing something that is going to propel and help the girl actually get somewhere in modeling and really be a model.

If you want to strive to do a photography photo test then do it with someone who has a legit photography business, has lighting skills and understands the equipment.
Showing off your body on the Internet doesn’t mean you are a model. It means you are a girl showing off. That doesn’t typically lead to a print modeling agency wanting to work with you. The photos are typically all wrong when they are shots taken by someone who doesn’t understand photography for a print model.

Over all it takes the self esteem and confidence, the work ethic to really get ahead when you are shorter, but in general modeling is a tough business and it is about “modeling FOR something”…not for someone’s pleasure. I call this interaction when a girl puts her photo on the Internet- and a person with a camera pays her Photo Prostitution and I hope you aim higher and want more because I don’t care how tall or short you are…if you want more, there is more to get.

(Also remember what is downloaded on the web stays. Even if you delete it or think you did or asked someone to take a photo down, it can stay, the web doesn't forget and it stays.)

When you want to be a model, work as a model, call your self one, remember: " The first step is believing in your self, the second is being realistic and honest with yourself, the third is having the will to try and put yourself out there, in the right ways, with the right photos, to the right agencies, and expecting the journey of it, it is not an over night thing....remember the higher you aim the more you get. There is no point in being desperate to be seen, desired and wanted that you end up in amateur land.

Please think twice about these amteur model-sites,

- Isobella

Petite of the Week is Hope Rosemary!


This week Petite of the Week is Hope Rosemary.

This is what she says about being a petite model:

As a petite model I always have to remember that what I am doing is not about me necessarily. It is my job to represent the agency or the product in a way that keeps true to the client and what they are looking for. I know my height, at only 5'4" on a good day (5'3 1/2" when gravity wins the battle), can be a disadvantage in this line of work, so I use my personality to make up for those inches. All of the work I've gotten came from networking and doing small favors that end up turning into jobs. I started out doing a favor for my brother, who is a photographer, and ended up being featured in 944 San Diego Magazine, it felt so amazing! I won't give up, I am a fighter and I know that I am meant to be working in this industry

Hope Rosemary

I like the personality and real smile that Hope is showing in her photos here and modeling those shoes (!), and that she mentioned how modeling isn't just about you, it is about the product you are modeling for. :)


Wednesday, April 14, 2010

Modeling comp card envelope question answered

I received a facebook message that read:

"I have a couple of questions about sending out comp cards is there a specific envelope that should be used? And should I put my return address on the envelope?"

My reply:

An envelope from Staples typically a 6 X 9 should hold comp cards nicely.

You can put your return address on the envelope. But an agency won't mail you back typically. Typically they will call or not call, so send two comp cards one with your number on it, written, to contact you, and one without so they can keep it on file and send to their clients perhaps,...if they want to work with you they will call you, ask to meet you in person, and ask for more comp cards. Or they will ask you to mail them 10-20 more.

- isobella

Derek Loves Shopping on Model Talk Radio and at Bergdorf Goodman with Carlos Falchi and Kate Falchi

Coming up next Weds April 21st at 4pm on Model Talk Radio there will be a special guest, fashion and style guru Derek Warbuton of Derek Loves Shopping!

Here is the scoop on the interview segment which I suggest not missing:

You should become a fan and friend of Derek Loves Shopping and Derek Warbuton on Facebook, Go to his page, you will see why :) Because looking good doesn't have a price tag! :) As always aim high and strive on. ALSO*******Derek will be making an appearance at Bergdorf Goodman with Carlos Falchi and Kate Falchi this Friday April 16th, from 3-5!! All are welcome. :)


Model Talk Radio Making a Model Comp card

This week's segment of Model Talk Radio covers the know-how-of making a model comp card. The topics will be based on real questions I have received from Facebook messages from aspiring models.

Here is the scoop:
Segment title: Isobella's making a Model Comp Card tips
Time: 1pm EST
When, Weds, 14th 1pm EST

Listen live here at 1pm today or to the archive anytime:

Model, author Isobella Jade shares tips for creating a comp card based on questions she has received from Facebook. This segment covers the basic steps of creating a comp card, and why just having a comp card doesn't mean it will well market you to an agency or jobs-unless it is a well created comp card. Remember, your comp card represents what you can do as a model. Isobella is the author of her modeling memoir "Almost 5'4"" and a comic/graphic novel called "Model Life: The Journey of a Pint-Size Fashion Warrior,"

Monday, April 12, 2010

The Handbag MODEL LIFE book contest winners

Last week I asked aspiring models who read this blog to submit photos of themselves modeling a handbag, or showing a handbag in the shot, to win a signed copy of my graphic novel "MODEL LIFE: The Journey of a Pint-Size Fashion Warrior"!

I received many submissions but something that was missing in some of them was the word "natural", which is such an important part of working as a print model. Print modeling is about your personality, being natural, showing the natural you. Her are 3 tips to create a natural shot while modeling a handbag or accessory product.

1. It is about you, but also the photo is about the product. Angling your body to awkward, or creative, or standing to arched and bent funny can look stiff and just plain weird, so remember trying too hard with your pose is a no, no. Model the product like you really are using it, holding it, in the shot.

2. Over styling the clothing you wear for the shot is important to notice,-- do not over style the shot to make you appear too fashion forward. This can actually hurt you, because a print modeling agency is looking for girls with a natural look, and showing yourself in a basic outfit is better than over-doing the styling and makeup. If the shot is about jewelry ok, or a funky handbag ok, but don't over kill it. Bring your pretty face forward, your personality too.

3. Time and again the SMILE is a big thing I advocate about. A smile shot is so important for print models and shorter models. A must-have shot, and VERY few of the submissions included a smile :(

The winners of the handbag contest are Suki and Ciara. I do wish Suki had a smile in the shot, Ciara's little grin is in the right direction of print modeling but wish it was a full smile, and I like how both of them posed naturally. Not trying overly hard to model the bag. Suki's shot right below, looks like an ad for a shoe or Handbag Company and I like that, accessories are good to show in your shots if you are shorter. However I wished the handbag was not covered by her arm as much but her skin looks nice and the shot shows she has confidence and has a nice skin-tone. Nice skin is a shorter girls asset and can help a shorter girl can an agency. Mostly she is not trying too hard, she looks like she is modeling something but in a natural way. It is not all about over kill attitude -it is about her. In fashion you can pout and angle your body in funky innovative ways, but in print modeling it is a totally different thing.

Ciara took this photo herself and I like her grin and she also shows us her nice hands and nails while modeling the handbag, perhaps she could also pursue hand modeling, and to model any accessory well having nice has is a good thing to have. The pose is simple but it is perfect for modeling a mid-size handbag and it is all about the bag, she has the right idea going on. With a professional photographer I think she can nail some good accessory modeling shots for her comp card.

If you were not chosen this time, I do hope you will still check out "MODEL LIFE: The Journey of a Pint-Size Fashion Warrior" because I wrote it for pint-size striving models and girls like us :) and it is based on my own adventures modeling.

Stay tuned, I only picked 2 winners this time, but there will be more contests coming up, the next one will involve hands for hand modeling-hand modeling is a job perfect for a shorter girl with small hands, most shorter girls DO have small hands, ---and if you submitted to the handbag a contest you also will be considered to be Petite of the Week, because height isn't everything in modeling, Aim high!


Jump in! Aim high, strive on

Even if you are a little afraid, jump in. Open minded and striving people, curious for the unknown capture more. :)

A thought on The Short Model's Agency Experience

Modeling is no joke work. It takes time and it is a major self investment. Being patient when it comes to carefully marketing what you DO have is important. Not rushing. Not just throwing your photos together and trying for more than five minutes is key to getting an agency to work with you.

I say work "with" you because an agency is not the total end all, there is still a lot of work to do for a shorter girl even when an agency is "working with you."

Thinking an agency is going to solve your model hopes and that an agency is all you need is the wrong mentality. To work consistently it takes a hustle in many directions. It is possible for a shorter girl to work with agencies but often it involves more than one agency working with you to work consistently. It involves freelancing and working non-exclusively with more than one agency. Print agencies also know this. The agency might like you, your look, personality, photos, comp card, and want to work with you but that doesn't mean your phone will ring every day. It is true.

For me, the agency is a major part, but just having an agency wanting to work with me at the start wasn't everything when it comes to my pursuits, --not just one agency, or agent or person at my early stages was going to give me what I wanted; it took and takes a whole lot more to work consistently.

Being confident, and knowing what YOU want out of your pursuits is important when striving to model when you are a shorter model. The best asset of a shorter model is having marketing skills, and to be good at research because working consistently takes more than one person working with you, usually.

Fashion modeling and commercial print modeling are totally different worlds, I can not stress enough a shorter girl has a more self-hands-on journey.

Being realistic about your pursuits is best, which is why I am giving it to you real: Even when you have an agency, it doesn't mean it gets easier, in many ways it only means more work, time, self investment, and energy that needs to be put towards your pursuits.

Sunday, April 11, 2010

Last day to submit to Handbag contest to win signed copy of MODEL LIFE

Today is the last day to submit to enter the handbag contest to win a signed copy of Model Life, hurry and send me your photo of your self modeling a handbag, it can be a photo you've taken yourself rockin a rock handbag, bring a smile, your personality and show that height isn't everything in modeling.

2 winners will be posted on this blog early next week.
Send photo to:
Deadline is today, Sunday the 11th!
Here is insight on the Contest.


Saturday, April 10, 2010

Was at Gen Art Film Festival for Elektra Luxx

Was at Gen Art Film Festival for Elektra Luxx, directed by Sebastian Gutierrez, last night, good time. :)

There was a great Q&A with Carla Gugino, Malin Akerman, and Isabella Gutierrez.

Friday, April 9, 2010

Keeping the confidence, keeping the belief in yourself

A girl on Facebook sent me a message that read: I want to know how to you keep going how do you keep up ur confidence? What do you ?

My reply:

It is hard. It is not easy. I go through like 1000 emotions a day and creating a dream and striving for what you want, involves ALOT of work, a positive attitude, and involves setting goals. Every day I set goals for my self to accomplish, also I set weekly goals, things I can aim for! I do this for not just modeling pursuits but for my publishing and whole brand and business as a whole. I also mix it up, I will pursue one angle for a few hours and then pursue another project. I am always active. I need to keep my self going so I set goals. I also read biographies of women and people who have strived on their own, been an underdog, I like reading about the journey of how people strive. Not to follow them, or even consider them a hero but just to be reminded that hard work pays off and that striving is worth it and I love stories of women and people who strive for what they want. I watch movies about inspirational people; I fill my life with things that inspire me. :)
striving towards something that is a challenge is emotional, and having a positive spirit is totally important to keep the inner engine going. More than how you look, More than your height, a positive spirit and confidence is important when chasing anything.


Arizona modeling and talent agencies

Here is a list of some print modeling and talent agencies in Arizona. I received a request from an aspiring model who was having a hard time finding an agency in Arizona. Again, I have not worked with these agencies and I am featuring only ones that appeared to be legit based on their requirements for submissions and the ones that didn't appear to scams or charge ridiculous rates for scamming photo packages. There are legit agencies out there. I believe a print model should always manage herself. Be in charge of her goals. In print modeling it is not about being "signed" exclusively to one agencies, it is about working non-exclusive and this is how print models work typically. Beware of paying an agency anything ahead of time for photos, and you can always say no and that you'd like to create your own photos and comp card. Also you do not have to pay to be on an agency website ahead of time, this is a scam. An agency is a wonderful thing to have as a great marketing tool for your modeling pursuits, but do not rush into this. Find the right agencies, create the right photos and, take notice that most legit modeling agencies want you to have professional photos ahead of time, a comp card, a portfolio that = being ready to work and attend castings. For a comp card try say I referred you. DO NOT EMAIL YOUR PHOTO TO AGENCIES, IT GETS LOST MOSTLY AND REAL AGENTS WANT YOU TO HAVE PRINTED MARKETING MATERIAL ALREADY. SO BE PREPARED.
There ARE good agencies out there, good agents, and you can find a good agency.
Here is a list of tips on finding an agency and knowing if it is a good one if you are confused about a certain agency:

As with anything featured on this blog, if you feel a concern among these agencies listed you can contact me at,

working as a short model finding opportunities comes down to you finding them

3 more days to win a signed copy of my graphic novel "MODEL LIFE: The Journey of a Pint-Size Fashion Warrior."

Here's how: Submit a photo of yourself modeling a handbag to
2 winners will be featured on this blog next week.

Deadline April 11th!

The"industry" part of "modeling industry" involves designers, brands, magazine editors and those that hire and book models for their marketing, editorial, promotion and advertising needs, and although there is not a million petite modeling agencies out there, there are commercial print modeling agencies that work with all sizes. It is all about having marketable photos, having your model marketing material & finding the right agencies. They are out there.

You are not hopeless if you are shorter. Instead of saying "I'm too short" why not focus on creating marketable photos that fit the commercial print world and try! It will NOT be easy, but it is possible if you do the work. :)

Research is a major asset of a model. :)


Thursday, April 8, 2010

Petite of the Week not this week

Hey girls,

Because I was out of town visiting family last week I am a bit behind in my emails and postings, also this week I have the handbag contest going on to win a copy of my graphic novel Model Life, so Petite of the Week will continue next week.

To be considered to be Petite of the Week send me your headshot and how you are making strides in modeling to

And/Or to enter the handbag contest to win a signed copy of Model Life, send me your photo of your self modeling a handbag, it can be a photo you've taken yourself since I understand you might not have a photo of yourself already modeling a handbag, but let this be inspiration of something to aim for to create for your portfolio and comp card professionally. 2 winners will be postedon this blog early next week. Email me at
Deadline is this Sunday the 11th!
Here is insight on the Contest.
Aim high,

Wondering if you have model potential? It starts with you believing you do

A girl on Facebook recently sent me a message asking if she had model potential. My reply might inspire you:

Well, I think YOU have to believe in your potential (in modeling and in anything you pursue in life). You have to see something in YOURSELF. No one will make what you want to happen happen but if you believe in yourself, and notice your assets and how they can translate into modeling for products and you strive to get the right photography, the right agencies and people working with you, then anyone CAN find opportunities in modeling. I believe that no matter your height, or where you live, if you are realistically ambitious you can find opportunities. It is the fantasy of being discovered, having it all handed to you, that can harm a chance. I think finding opportunities comes down to your own work ethic, the time you invest into your pursuits, and it is hard for me to answer this because if you believe you can...and have the will to try, then you should :)

No one told me I could model, I put it on myself and said, “I want to do this”, “I want to try this”, I will find a way, make it happen, start from scratch, work for it, strive, keep trying, try again, and again, and perfect my photos, make a better comp card, submit to the agencies again. And also market myself to work with professionals, and those who are as ambitious as me. I think working as a model takes a marketing mindset, passion, and focus, and mostly confidence and a positive attitude…height isn’t everything,…but it comes down to knowing how to market what you do have and translating that into how you could model for brands, products, companies, services, marketing needs.

Aim high girl! Your life, your goals, your pursuits, it is all in your hands,


P.s: Until Sunday the 11th you can submit to win a copy of my graphic novel Model Life by submitting to me a photo of yourself modeling a handbag, yes you can take the photo yourself as well. Include a smile, show some personality, show you can model handbags well. 2 winners will be featured on my blog early next week! :)

Wednesday, April 7, 2010

Short is short, but short models should know their proportions

I love being petite but no one ever says "I want to hire the short model" so I am going to stretch, work, and use what I've got to get the job done just as good as any tall giraffe." - isobella jade

These are shots of my legs. Keep in mind I am super short, prob shorter than you, and one of the shortest models in NYC, if not the shortest. But there are ways to appear longer, without Photoshop or airbrush, but really KNOWING your body and how to work with it as a shorter girl.

The idea in modeling if you are shorter is not to dwell on what you are not. Ok, so you are not giraffe tall. And heels can only really make you a few inches taller but if you know your body you can look more proportioned, longer in photos, and this CAN indeed help you book modeling work when you are short.

Trying to look a bit taller in modeling is not about "hating that you are short or wanting to be something you are not," instead it is about looking proportioned for the sake of the clients needs and wants. Ideally a client won't tell an agency " I want a 5'3" model, or 5'4" or even 5'5"" ...but if in your photos you can look longer, you could book some work. Here is an article on Looking Longer in Photos.

And here are some other thoughts:

I have done leg modeling and I am like the shortest model in NYC but I booked the job because in my photos I can pull off my proportions. Mentally short is short, but in visuals, photography, if a girl wants to model for brands and ad campaign, a product, even for beauty, skincare, shoes, accessories, it helps to know how to work your body, and look proportioned is what clients want.... I love being petite but when it comes to modeling work, I need to come off proportioned and looking a few inches longer in photos has helped me book work. They all know you are shorter. But it's about looking how the client wants you to look, I have had to stretch my legs, point my toes for modeling shoes in ad campaigns and some magazine editorials and I do recall the photographer and art director saying "point your toe more" stretch your legs a bit more."-- it is just how it is and if you know your body it can help you book a job as a shorter girl. I love being petite, and I am all about loving what you've got but there are certain tricks in modeling that can help a shorter girl book work. Looking proportioned, knowing how to move your body, it is an asset. I think to model well it helps to be a visual person, perceptive to understand both sides of the camera, so you can take direction well...When the photographer says, "move your foot to the left" can means their left, and just being able to understand direction and wanting to make the shot great, wanting to get the job done right.

Check out this weeks segment of Model Talk Radio and other segments here: The Self investment of Shorter Models.

Posts like this:

Short Stuff: on the job with an x-small model is an ebook!
Almost 5'4" is an ebook $3.99!

Tuesday, April 6, 2010

Model Life book contest Video

This video shares insight on how to win a copy of my graphic novel "Model Life: The Journey of a Pint-Size Fashion Warrior" -- Illustrated by fab Jazmin Ruotolo.

Model Life contest inspiration for modeling a handbag

In my graphic novel Model Life: The Journey of a Pint-Size Fashion Warrior, the character is told she is too short to model, runs into some jerks and mistakes and learns about the highs and lows of being a self-made model. During her journey a photographer tells her what she CAN model, and here below is a page from Model Life where we see that shoot, where she learns that despite height she can model for accessories, handbags, skincare, hair care, cosmetics and more:

With this page of Model Life in mind, you can win a signed copy of Model Life by submitting to me a photo of your self modeling a handbag. Here are some images for inspiration. Go on out, take use of these beautiful days we are having and grab your favorite handbag. Email me at an image of your self handbag modeling. Two winners will receive a signed copy of Model Life.
The Deadline is Sunday the 11th!

Also, this week -Weds, 4/7/2010 12:00 PM on Model Talk Radio the segment is called The Self investment of Shorter Models. I am also shareing the differences of hands-on and DIY investment between commercial print models and fashion models and that height is not everything in the whole landscape of modeling.
Catch the live segment: This Weds. 4/7/2010 12:00 PM
Tune into the segment here:

Each week on this blog I feature a Petite of the Week, to be considered also submit a headshot to

Monday, April 5, 2010

Some Pages of Model Life: The Journey of a Pint-Size Fashion Warrior

Model Life: The Journey of a Pint-Size Fashion Warrior giveaway!!!

Model Life: The Journey of a Pint-Size Fashion Warrior, is my graphic novel illustrated by Jazmin Ruotolo. The graphic novel follows my own journey as a petite model in NYC and features my own growing stages of being a self-made model. Similar to my memoir Almost 5'4", "Model Life" is honest, humanistic, and shares a shorter girls perspective on being a model. These pages on my blog are not in order but they can give you the vibe of the book and the fast pace fun read. Enjoy these pages.

In the book the main character experiences the highs and lows, the grit and glam of being a model, the story is told in fashion illustration, photography, hand-written journals and most of the communication between characters is done through text messages, email and social media.

One of the experiences the character has is being told by a photographer she could model handbags despite her height. To co-side with this, I am giving away two signed copies of Model Life, to win a copy of Model Life submit me a photo of your self hand modeling to DEADLINE is Sunday April 11th!