Thursday, January 28, 2010

The L.e.i. Model Citizen contest, no height requirement!

Hey Petite's,

Growing up as a teen I wore L.e.i jeans all the time, they were a go-to-brand, I loved their message and the brand has a great fit and style-- and actually even as I get older I think the brand is still really great. Here is more on the brand here. I like the illustration of the girl's room, especially since I recently published my graphic novel Model Life. Well, anyways, guess what!!

Starting Feb 1st, I wanted to let you know that L.e.i has announced the launch of the 'L.e.i. Model Citizen contest and here is the scoop:

Create a short video sharing how you are an L.i.e girl and why you emplify the true meaning of life, energy and intelligence, you can submit it here. The best part no height requirement!

"In association with Teen Vogue, junior denim brand, L.e.i., exclusive to Walmart stores, is on the lookout for three model citizens to star in its next ad campaign. The micro site,, will act as the main point of entry for the contest. In addition, L.e.i. will host a national call to action inviting girls ages 15-21 to showcase their "life, energy and intelligence." These events in New York, Miami and Los Angeles, will give girls the opportunity to shoot a short video.”

"The contest entry dates will run from February 1, 2010 to March 23, 2010 and girls will also be able to upload their own videos to the website, A high profile panel of judges, including notable names from the fashion industry such as Teen Vogue Editor in Chief Amy Astley, designer Rachel Roy, models Chanel Iman and Ali Michael and Allan Ellinger, CEO of Fashion Delivers, will then select a grand prize winner and two runners up from the entrants. Participants will also have the opportunity to interact with some of the judges at each of the events. There will be an opportunity for the public to vote on the top ten finalists from March 23, 2010 to April 6, 2010."

"The Grand Prize winner will receive a $100,000 college scholarship and a feature in L.e.i.'s Fall 2010 national advertising campaign, a fashion makeover and complete L.e.i wardrobe, Teen Vogue internship and a trip to L.A. to attend Teen Vogue's "Young Hollywood" party. Second and third prize winners will also receive special prizing."


1 comment:

Anonymous said...

What a great resource!