The Fashion items you wear should not outshine you or define you. I don't think a person should ever let a logo mean more than who YOU are. Be more than the bag you carry. Holding a logo doesn't make me feel cooler or better than someone else, however I notice over the past six -ten years the increase in people, kids, teens, all ages, wearing a logo seems to be more of an obsession and flaunt, than showing off your kindness, your creativity, something you created, or did or aim and strive to be.
It drive me nuts when people obsess over logos are are walking billboards. The last thing I want is someome's initials on my chest, bag, shoe, or ass.