Thursday, December 31, 2009

Happy New Year! Sully Sullenberger the most eye-popping story of 2009

I was on the set of Ugly Betty in Queens, NY when I heard the news and I think the best story and hero of 2009 is Captian Sully Sullenberger.

I now live in Battery Park and the Hudson River is out my window, and I hope it never happens again but if I lived here during the miracle on the Hudson landing, I would have had a front seat.

Shout out on Meltcast podcast for Model Life

I love it when this happens. When I Google myself and find something really cool and awesome.

Like this podcast from Meltdown Comics in LA with the amazing three man team (Chris, Aaron, and Caleb). Once I called Meltdown and spoke to Caleb, he has a nice phone voice, he gave me the name of Chris, and when I was in town (attending the Emmys) I stopped by the store at random one sunny day and shared my graphic novel Model Life: The Journey of a Pint-Size Fashion Warrior with Chris. In this podcast segment they cover some great books and plug Model Life! How sweet!:

Wednesday, December 30, 2009

Ten Steps for creating a Model Beauty Shot and podcast recap

On my podcast radio show Model Talk today I talked about Beauty Modeling tips, and
working as a beauty model comes down to two things:

1. How well you can capture your assets on camera

2. How well you can market them

Your compcard should always include at least one beauty shot, which is an image of your face showcasing your assets, like a beauty ad or skincare ad, with a fresh, natural and pretty appeal.

Beauty is an area that a shorter girl can pursue because beauty has nothing to do with height or weight.

Beauty is an area that a shorter girl can pursue because beauty has nothing to do with height or weight.

Beauty modeling actually does have something to do with the glow you give off in your face and your height is not an issue. So don't think it is.

To market yourself as a beauty model you first need the right photos. A few different variations are best to create. Here are ten steps to creating a beauty shot.

1. Look at examples of where you see beauty shots in magazines and print ad campaigns, (you could also study commercials for skincare, beauty products and hair care), notice the ads, and notice the angle of the model's face.

2. Go to the mirror and actually practice posing your face, notice what happens to it when the light hits different parts of it while you move it slowly side to side. Study your face.

3. What are your facial assets? Before you get in front of the camera, be a prepared model and smart model, first try to imagine the photo you want to capture.

4. Seek out professional photographers, only those who know the craft of photography, and who know what a beauty shot is. Approach them by calling their photo studio or by email setting up a meeting in a public place. When approaching the photographer send a headshot of yourself and also an example by jpeg of the type of beauty shot you are going for.

4. At the meeting, before you set up a photo-shoot, bring examples of the type of shot you are going for. See if the photographer gets the beauty shot you are going for, and if so work out a time to shoot.

5. Ask about makeup for the shoot, or suggest a makeup artist you know. It is worth paying some bucks for a good makeup artist, or if you are having a hard time, get your foundation down right by visiting a cosmetic counter at a department store or Sephora a few days before the shoot and buy the foundation and apply it at the shoot, then add some mascara, curl your lashes, and some natural gloss or chap stick or lipstick, nothing too bold for lips and eyes, natural is the best beauty shot. Again you will see this when you look at ads and editorials in magazines in step 1. Bring these examples with you to the makeup counter or share them with the makeup artist ahead of time.

6. remember NOT to over-do the makeup, it should be natural, it should be the true you, not you coated in makeup. Think airy, flowers, garden, ocean, fresh, not clogging pores with cakey makeup yuck!

7. Bring hair clips and hair ties to the shoot, you may want shots with your hair down or out of your face and totally pulled back. Bring hair spray as well and a brush or comb.

8. Bring clothing! A selection of sweaters, dresses, and be aware of the front of the garment, and notice what part of the garment will be captured during the close up. You could have a pretty dress but if the front of it, when cropped and zoomed in on, looks bad it could ruin the shot.

A beauty shot could have bare shoulders but doesn't have to! So bring clothing. If you want to do something more about body, you could also bring a scarf to wrap around your bare shoulders. Stick to the style of the body and skincare ads you see in women's magazines.

9. A full body shot that is shot at high resolution could be cropped and turned into a beauty shot. Sometimes it is hard for a new model to get a beauty shot she likes if she is anxious and not experienced, so while at the shoot also take some full body shots, and later you could crop the full body into a headshot and use this as a beauty shot as well.

10. I love natural light, outdoors light, and keep in mind that lighting is so important when you do a beauty shot, make sure your photographer has skills with lighting. You want the light to capture the best of you. It is not going to look as pretty if you have to Photoshop the photo all day to get it looking nice. Focus on getting professionalism. Slow down and let the shots you need become a process not a race. You want the shots to be lasting, professional, and beautiful and sell you well.

Tuesday, December 29, 2009

Creating Beauty Model Photos

Working from example can be best so I wanted to share some of my beauty shots. Depending on the atmosphere of the shot, the lighting, the angle, you can create many different types of beauty shots. Some beauty shots have hair in the face even, with a beach windblown look, some are airy and light, some straight on, some at an angle or profile, but always make sure your skin and eyes are focus points.

shot by Robert Caldarone

Shot by Michael McCabe

shot by Michael McCabe

Shot by Robert Caldarone

shot by Robert Milazzo

shot by Robert Caldarone

A beauty shot can be super close-up, or can be arranged in many styles, shoulder up, waist up, straight on to the camera, side profile, at an angle. The main idea is to capture your assets, highlight your skin, eyes, and facial features. Your hair is also something to consider, if have nice, healthy hair you should consider including your hair in the shot as well. However make sure you produce at least a few shots with hair totally OUT of the face.

Get inspired before you shoot:
Look at skincare ads, hair ads, cosmetic ads, perfume ads, and magazine covers as well. Notice the models facial expressions. Calm, natural, at ease facial expression are best.

Gotta get a Coca-Cola Mini

Have you seen the Coca-Cola Mini commercials? They have an Alice in Wonderland vibe, Ironic that in 2010 Tim Burton's Alice in Wonderland is going to be in theaters. (going to see that too)

Well these Coca-Cola Mini's are so cute and I will say, usually I do not finish a whole can of coke in one sitting. Ends up being wasted.

I think more drinks should come in mini, size don't you?

Mini pride!

Monday, December 28, 2009

THIS WEEK: Tips for being a Beauty Model podcast

For celebration of A Week of Beauty, this Weds at 11 am EST on I will be sharing Tips for being a Beauty Model on my podcast Model Talk Radio:

Tune in for tips on marketing yourself as a beauty model and how to market yourself, the photos you need and tips of the trade.

I watch Inside The Actors Studio for inspiration be inspired watch Inside The Actors Studio on Bravo I love learning the early stages of those who are successful today. I love this channel, and it is very fun to watch to learn more about the actors craft and the journey of those we see on the screen. The journey of a persons pursuit, no matter their pursuit, inspires me.

A week of beauty tips for beauty modeling and marketing yourself as a beauty model

I am going to do a week of beauty tips on my blog based on marketing yourself as a beauty model, from photos to beauty upkeep. Also I will share some beauty tips for the "whole body" based on my own on the job lived through experiences. Also on my podcast Model Talk Radio on Weds I will have a segment based on Beauty Model Advice for your compcard, photo shoots and marketing yourself as a beauty model this week. On the show I will be sharing insight on where beauty models are used and how you can get in the door with a modeling agency with beauty modeling. Using what you do have to get ahead. You don't need to dwell on your lack of height if you focus on your assets which could be your eyes, lips, skin, profile, and the natural glow in your face. :)

Also I will be sharing some of the videos I have made on beauty for AOL's as well and others I have created on beauty tips as well. (view some below)


Beauty Model tip # 1. SKIN, FOUNDATION, POWDER.

To work as a beauty model you need to know your face. Know what you will be marketing.

What are your facial assets. Do you have nice eyes, nice skin, a nice profile, nice lips, your hair (hair modeling) also notice your ears and neck for jewelry modeling which can also be considered the beauty area.

However, before you get a beauty modeling job you should know how to do your makeup, enhance your features and keep your skin clear...So to prepare a beauty model compcard, your skin, foundation and powder are # 1 to get right, before you get in front of the lens.

Above all, your skin should be your main focus when it comes to working as a beauty model. Taking care of it is major, and keeping it blemish free. Yes, even in this Photoshop age you do not want to use Photoshop as a crutch to your pimple. If you do not moisturize, tone or cleanse your skin daily you SHOULD and make it part of your daily routine.

Moisturizer is important. If you are on a budget don't worry, you don't have to go broke finding one. I have used: Aveeno, Origins, St. Ives, LUSH, Clinique dramatically difference moisturing gel, Vichy, --all which won't kill your budget and they last a long time.

In the shower for clean and cleansing: During different ties I have used Neutrogena Deep Clean, St. Ives Apricot Cleanser, LUSH rub rub rub (on my face actually)often in the shower. I like a rougher facial salt sometimes on my face and and recently started using a tiny dab of Sugar Body Scrub by C.O. Bigelow on my face and body(nice!) Again don't use too many pro, products on your face all at once. Pick a moisturizer, pick a cleanser, toner, and zit zapper! :)

((Here is an interview on my radio show that I did with the marketing director at Origins, and you might enjoy this:

Ok, back to the face, if I feel a zip coming on I try to zap it very fast, right at the start with Clean & Clear Invisible blemish treatment for at least 20 minutes if I am home or I will put it on that night, over night, and then use a cleanser when I take it off.

Putting on your Foundation or Powder, First Steps:

When creating your compcard for beauty modeling, if there is not a makeup artist you will have to do it yourself, and actually it can be very basic. Your skin should look soft and natural.

To start: It is actually best to do your makeup NOT in the bathroom. The lighting can be bad, especially when you consider what the camera lens will see. I would buy a handheld large mirror and go to a window or go outside to do your makeup. Try it, you will notice a difference, you will quickly notice how the light is difference and you can get your foundation exsact.

I like to do under my eyes and then in a circle motion put on my foundation on my cheeks, chin, forehead, and then go down my nose. I try to keep the foundation light, let it dry, and then I will add a light powder. I like i.d bareMinerals. I wear Media Beige. Also get a foundation or powder that is SPF 15 if possible.
Here is a video where I share some "putting foundation lightly" tips:

Later, when it comes to attending beauty castings and modeling jobs,- you are usually asked to come without makeup or very little on. Especially, it is best NOT to cake on the makeup for your castings, even for beauty, and I would say some mascara and "light" everything else is best. Light eyeshadow, light blush, go light not heavy or bold, for the lipstick. Get used to NOT wearing a lot of makeup and instead enhancing and highlighting your assets without heavy makeup.

Also foundation and powder tip: If you are really struggling to get the right color of foundation then go to a Sephora, or a cosmetic counter at a department store, get your color tone right. It is worth paying the bucks to get a brand that works for you, but many drugstore brands are very good as well, Revlon, Almay, even Wet n Wild. Spend time to get the right foundation for your skin color. (I test foundation on my lower chin or neck, and make sure the color matches the color of your neck, it looks bad if your neck is one color and your face is another. Not good.)

To get good beauty shots you have to take care of your assets, your skin.

Coming up next are examples of beauty shots to get you inspired. So I would start noticing beauty editorials in magazines, and also ad campaigns involving skincare, haircare, cosmetics and perfume. And I will share my favorite ingredients in beauty items.

Saturday, December 26, 2009

Gift Giving Gucci's Snowman in Africa book

This Christmas one of the gifts I bought my sister (who likes snowmen) was the Gucci's Snowman in Africa book by author and illustrator, Michael Roberts, and this holiday promotion collaboration and campaign benefits UNICEF.

You mean more than the handbag you carry

The Fashion items you wear should not outshine you or define you. I don't think a person should ever let a logo mean more than who YOU are. Be more than the bag you carry. Holding a logo doesn't make me feel cooler or better than someone else, however I notice over the past six -ten years the increase in people, kids, teens, all ages, wearing a logo seems to be more of an obsession and flaunt, than showing off your kindness, your creativity, something you created, or did or aim and strive to be.

It drive me nuts when people obsess over logos are are walking billboards. The last thing I want is someome's initials on my chest, bag, shoe, or ass.

Friday, December 25, 2009

Merry Christmas Day to my Petite Modeling Tips readers! :)

Did Santa come? I hope so. I hope you have a wonderful Christmas Day & let this be a day to appreciate the things we should.

Christmas time always makes me think of the things that happened during the year and all I've done, and the things I still want to do and I start to get very anxious for the New Year.

I don't know about you but I am a bit nervous to write 2010, (I think it will be a good year, I've got this feeling) it just seems so weird to write, and time has flown by. The early 2000's, 2001, 2002, doesn't feel that long ago but it was! 2005, 2006, the years just go by.

Strive, grow, prospere,


Sunday, December 20, 2009

Photography on a budget for models tips and insight

A girl on facebook sent me a message and asked: how did you approach the photogs and other professionals, i.e., what did you say with regard to asking them to allow you to model for them? With agencies, the approach is the comp card, but what is the "bargaining chip", if you will with the photographers? I've heard of models even being signed exclusively with photographers, but I never understood how that photographers have clients? Who are the other professional people you sought outside of modeling agencies?

My reply:

Well first and foremost when it comes to photography it is not about you asking them to allow you to model for them. It is about approaching a photographer that is professional with your needs and working together. Modeling without paying for it is called a "test shoot". And not all photographers "test". Photography is a business and for a professional photographer time is money.

And investing in a good headshot or beauty shot close-up is a great idea for an aspiring model. A headshot is a great entry photo to submit to print modeling agencies. Many girls make the mistake of shooting the wrong photos, over and over, which do not help them, assuming the photographer (usually an amatuer) knows what to shoot. When really, the model needs to be more a part of her pursuits and really aim to be professional and get the photographs she REALLY needs. A headshot or beauty shot close-up is the first!

Smiling shots
Shots showing you in active, laughing, running, walking, enjoying life.
And other shots that have a catalog feel, whether you are in jeans or fitness clothing.
If you have a nice body you should not consider glamour modeling if you want to work with a print modeling agency. Glamour is considered amatuer towards print modeling and it is best if you focus on catalog styled swimwear, lingerie, and fitness shots instead.

When you are approaching a photographer it best to bring an idea or concept in your email or mail your comp card to their photo studio with a note stating what you are interested in shooting. Think of your needs ahead of time as well. Don't expect the photographer to want to shoot you or know what you need. You should know. Shooting just to shoot is not helpful. You need a purpose to shoot and goal. Always.

So when you approach a photographer, even if you have a little budget or small budget, offer something that shows you are inventive, creative, and ambitious. For example, when I was new to modeling and wanted to build my portfolio I offered things such as " I know a makeup artist" or " one of my friends is an aspiring fashion designer or handbag designer or jewelry designer, and I could pull some product for the shoot." I offered, "a location I found, a lounge, furniture store, boutique store, that I got approvable that we could shoot in."

Locations are great to offer especially if you get it for free.

I did research, approached aspiring designers, and really put myself out there to make some of my own contacts that could translate into things I could bring towards a photo-shoot when I did not have the funds for photos.

I would not expect the process to happen over night but I would aim high.

Other ideas are going to a photography college/ school and asking if you could work with the students on headshots and beauty shots, offer some concepts, around jewelry, scarfs, handbags, accessories, and aim to work with someone who knows the craft of photography.

It is work, ALOT of it, to get quality photography without paying for it. A professional photographer treats photography as a business, as he/she should, so to get that quality you have to be inventive, offer more than just your cute face, offer your idea, think about the photography you need for your comp card, headshots, action type shots, commercial print type photos, and do some research, come up with some ideas, approach the photographer with a plan, not just asking for something but saying, we should do this together.

Also I have never heard of modeling being signed exclusively with photographers, that doesn't sound right to me. Some photographers might refer certain models they work with to their clients. Such as when I did a photoshoot for Women's World Magazine the photographer knew me and refered me to the editor and I was approved for the shoot and we did it.

Through photographers I have worked with, we together created some material which could be submitted to a magazine and together got some tearsheets but again it takes a certain photographer --who is not just holding the camera but really is passionate about photography, knows how to do it, and does it as a business.

As you are new to modeling it might be hard to get these opportunities without experience. You should focus on getting some basic shots, some nice headshots to get some more experience. A photo student, or get some headshots done, if you do not have huge funds express your budget and try to get the best quality you can even in just 20 shots. Offer I can afford $50 plus I know a great makeup artist, and I will bring just one outfit and we could get it done fairly quickly. So that the photographer won't feel like they are being jipped.

Also DO NOT offer to pose nude, be semi nude, or in a bikini, in exchange for a headshot. That is not professional.

Photographers do have clients, such as, magazines, ad agencies, product managers, who need certain products shot. Some photographers work exclusively with certain brands, such as working with a shoe company, etc, and shooting all their product ad needs. Again these are very professional photographers, not amatuers, they do not advertise for models, and do not use the internet looking for models. It would be best for now for you to start with some basic headshots and beauty shots, wearing jewelry and making the shots look like ads. Use the shots to make a compcard, send the compcard to print modeling agencies and photography studios by postal mail with a note stressing your assets. It takes ALOT of confidence to get ahead as a model, especially being self-made, and it takes ALOT of creative energy, time, and try! Many girls give up and settle for amatuer modeling, but that doesn't really mean that is modeling.

I've saught out aspiring designers, locations, marketing companies, art directors at ad agencies, magazine editors, and mailed ALOT of compcards over the years, over 500.

There is nothing wrong with simply paying for photography, actors do it to get headshots and it is normal. And you do get what you pay for in photography quality. So striving to get the headshot/ beauty shot-ups and commercial print styled shots, and when you have 4 or so, make a comp card and mail, mail, mail, it to agencies. It is a self-made world.

Saturday, December 19, 2009

Holiday wish!

Put your mind at ease this holiday season and let 2009 slip away while being with those you love, it's been a tough year for many and the struggles only make us tougher, stronger, and even a better person for it, 2010 is bound to be interesting, inspiring and acomplishing! :)
- isobella

Friday, December 18, 2009

last night on the A train -keep believing in your self

on the way home there were these two girls sitting next to me on the train talking about how tough (I think it was the music career) was, and one girl was like I don’t know how I can do this, I had my iPod on low and was actually listening to Journey's "Don't Stop Believing", yay really, and I turned to her and I said, “Keep believing in your self because there are a lot of so called do’ers but most give up. “ I almost wanted to hand her my book and maybe should have, anyways before I got off I winked her way and said “I’m serious, keep hustling” her eyes smiled and followed me up the station stairs.

Trying is the biggest part of becoming a model

Trying is the biggest part of acomplishing something when you are the underdog or shorter model, or striving for something that is a challenge, but stay positive, keep believing in your self, your own will is a huge part of finding opportunities.

Thursday, December 17, 2009

A reason to Watch 20/20 on Friday: Secret Designs

I want to vomit just thinking about how scamful the modeling business as become since the Internet-age. Or more like, how full of scams "the pursuit of being a model" has become. I made many mistakes as a model, but I thankfully overcame them and my self esteem and confidence and belief in my self did not alter.

I wrote about my early modeling pursuits in my memoir Almost 5'4" honestly and open because I think being honest can inspire girls who are pursuing modeling to skip the scams. I also touch upon modeling scams, and Internet scams and amateur modeling mistakes in my graphic novel Model Life: The Journey of a Pint-Size Fashion Warrior.

I can honestly say I am lucky to have survived some of the bad experiences I had during my early modeling pursuits.

Some things to keep in mind when pursuing as a model.

1. Don't be desperate to succeed, so much that you lose your dignity.
2. Don't think ONE person can make you famous or successful.
3. Don't think it happens over night.
4. Beware of online casting calls, scams lerk.

This Friday, December 18th, on 20/20 at 9pm there is a special hour featuring the Rise and Fall of Anand Jon. ((I had a friend who did go to a casting at his studio in NYC, and she was called fat and dissed by him even though she has a fab body.))

Here is the link for more info on the segment:

I suggest watching this feature on ABC 20/20, to hear the sad story of girls falling for the wrong fashion opportunity.

Many of Anand's castings were on the Internet, emails written, also the encounters stemmed from Internet social site communication, Myspace, etc.

The Internet has caused a lot of hype and interest among curious girls who want to be models,-they go to Google and search, upload photos and flaunt, but the truth is They Are Setting Themselves Up For Scams. I believe the Internet is NOT a way that aspiring models can get ahead. It is best to NOT promote yourself on a model on it on random social sites.

It might seem easy, convenient, and normal to find castings, and promote yourself as a model on the web but it is amateur and typically only brings amateur opportunities. I think the Internet is the totally opposite and wrong way to promote your self as a model. Scams and people like Anand are found on the Internet, and you should focus on professionalism and if you want to really find professional opportunities as a model they do not happen on the Internet, it is better to get a comp card made, mail it aggressively to print modeling and talent agencies and aim higher.

Modeling is not showing off, being pretty, or the right size, a model is someone who is "modeling for something" and in a professional environment consistently, and to do it you should not lose your dignity or think you have to sleep with someone to get ahead or put your self in a situation where your worth is tested.

Watch 20/20 at 9pm this Friday, December 18th.

Don't be obsessed with fame and being in the spot light that you lose your dignity. If you are looking for a short-cut, you just might find a scam or even worse.

Also keep in mind
1. you don't need to have sex with someone, make out, or date someone to get ahead.
2. it is possible to get a modeling agency and gete professional modeling jobs but you DO have to work hard for it.
3. Make sure you are comfortable at a casting, on the job, etc, if you are not leave the atmosphere, there will be other opportunities out there.

what to mail a modeling agency answered

I was asked recently on Facebook: Should I mail some photos along with a comp cards to an agency?

My reply:
Your comcpard should speak for itself, if you have a printed headshot 8 x 10 then yes, otherwise just send the compcard, your compcard should sell you. If it doesn't work on it more and then mail it out. :) Put your phone number on the card and if you want a little note about how you'd be great for print work, post-it-type thing, agencies know why you are mailing them. Compcard is best, you come off more professional as well. -Isobella

Wednesday, December 16, 2009

A comment about how the title model has grown but are they qualified

A received a comment on my facebook page that read:
can you PLEEEEZ do a segment on "NOT everybody can be a MODEL" short or tall. I feel like every since Top Model came out, everybody thinks they are qualified. I mean Ok the biz has changed drastically since the 90's when there was a sharp line between the average and the MODEL but I feel like these days people think it's for everybody and the reality is it's NOT! I'm not the one to tell someone they can't be anything but I think this particular business is just not for every girl I don't care if she is 5'11 or 5 feet tall. Thanks! and I mean that with LOVE of course.

My reply comment back:
Hey girl, I will try. For now let me leave this. Just "feeling" you are qualified doesn't mean you can professionally model, sure you want to believe in yourself, but just being cute or modeling for your ego is not a good way to go about it. Amateur modeling is something that has taken a boom on the internet, but it is not taken seriously in the "real" business of booking work as a model, but even amateurs know they are amateurs (I mean they are not in professional magazines and just shooting for the fun of it, not the seriousness of it), you are not a professional model until you are booking consistent work modeling for brands and magazines and "for something". Top model is very misleading. It involves a heck of a lot of hands on work to be a model these days, and a lot of that “work” that it takes is not spoken about. The more an aspiring model works on her photos, and creates a marketable comp card the better. For print modeling there are no open calls, no discovery waiting in a line, you mail by postal mail your comp card. And you are not babied or told how to model, you are expected to know, but more print models work non-exclusive with agencies, not exclusive and they freelance with more than one agency. There is a big difference between being the hottest ass of the week on the web and really modeling for a product, brand, ad campaign. You don’t get those opportunities unless you are prepared, professional and know how to market what you do have. Being pretty, having comments on your social site doesn’t make you a model. Showing off is not modeling, being cute or a tease or not modeling, you are not a model until you have been booked, hired, to model for something and those professional opportunities are not typically found on the internet, it takes working with a modeling agencies or being an extremely good marketer.

Modeling these days, no matter your height, age, ethnicties or size comes down to two things. Being ambitous, and being realistic.

Being realistic is major! Being ambitious is equally major. The will to try is the biggest part about striving as a model, working as a model and booking work as a model. The more you put in, the more work you do and realize YOU DO have to do the work the better!

The fantasy and the reality are really strong lines. Modeling is not glamorous actually, a lot that it involves is work and being attractive is just a very itty bitty part of being a model.

In every trade these days there are the professionals and the amateurs, it is not just in modeling. The fight of the the professionals and the amateurs is ever lasting, but if you can focus on yourself you will find that you will grow and that the higher you aim, the more realistic and ambitious you are, the better!

Tuesday, December 15, 2009

Top Model Go-To Items of 2009 podcast show

During this episode of Model Talk Isobella shares the best go-to- items for 2009 for models including beauty, retail, printing, and just helpful things to use to get the job done, that stood out this year.

Almost 5'4" is her memoir about her own journey as a shorter model, and also recently published graphic novel Model Life can be found on her website:

Tune into the top model-go-to-items of 2009 and see if some of them are already on your list or if you might consider getting some of these go-to-items for your own pursuits:

Weds. 16th, 2pm EST Live, or listen to the archive anytime

shoe modeling casting etiquette

Shoe modeling is great for a short girl. To be a shoe model you should be a size-six or size seven shoe. Most girls who fit these shoe sizes are not tall.

Today I had two shoe modeling castings, - I have been focused so much on print modeling that I have not done showroom modeling in a couple years, but for many years I did it. Today, at the castings I noticed the casting etiquette or lack thereof. Here are some tips when you are at a shoe modeling casting or any casting for that matter:

1. Don't sigh. I heard over 100 sighs while I waited. We waited about an hour. But still do not sigh. Bring good energy to casting, if you sigh, sigh and sigh more, you will not put your best positive face forward and usually if you are a brat before the casting, sighing, asking how much longer the wait is, etc., you won't get it. Maybe it’s my Karma thinking but people like a friendly persona, even if you are waiting, so don't sigh!! Bring a book, a laptop, a magazine, writing you need to do, make a list of things you need to work on, but don't sigh for an hour.

2. Be prepared. Know what shoe modeling is, know what showroom modeling is before you attend the casting. Google it! The casting involves having your foot measured a few pairs of shoes,—heels, sandals, all types. If you went in and did not know how to model the shoe properly then you might not get called back, some tips for how to model the shoe are:

Always show the front side of the shoe and the side of the shoe that faces other people. That’s what shoe buyers or designers want to see, not the inside.

Know how to walk wearing the shoes, even if you are wearing two different heel heights. I had to put on two different heel heights many times shoe modeling and show it to the buyer from a department store and even without a symmetrical stance I had to make the shoe look fabulous while I kept my balance. So regardless of the shoe you are wearing know how to walk in heels of all different types of shoes and do it gracefully, carefully, smoothly and naturally. Watch some shoe ad commercials and study people walking in shoes on the street; you will notice who walks well and who doesn't.

3. Always be gracious and kind. Say “thank you,” “nice to meet you,” and always keep the shoes looking neat. After wearing the shoes, put them side by side in a pretty way; don't leave the shoes on the floor next to you looking sloppy. Have respect for what you are modeling. People want to work with a kind and considerate model, not a snot.

4. Always have nice looking feet. Even if your feet are not totally perfect, at least have a nice pedicure, lotion your toes, and feet, and ankles, and don't show dry skin. Make yourself look ready for the job.

5. Wear a skirt. Yup even in winter I wear a skirt and wear sweatpants under it, or over it. I change in the bathroom before the casting. Most showrooms have bathrooms nearby and this should be an easy, fast change.

Remember, no one will make you a model; it is all about the work you put in. If you want to shoe model, then get some photos of your feet, get some shots of you looking like you can shoe model. Show you can and there is a better chance you will!

There are others but here are some agencies that work with shoe models (these agencies are known as "parts modeling agencies." Some agencies in NYC that have “parts divisions.”:

Parts Models, CESD, FORD, Flaunt Models. To work with them send a comp card that shows shots of your feet, a close-up of your feet modeling shoes such as sandals or heels, and also without shoes. It would be a good idea to include a full-body shot standing in the heels or shoes in a commercial style, and a smiling headshot. Show your nails painted and also not painted. Be sure that your comp card/submission includes shots of your legs. If you have nice hands, stomach, backside, etc., send a comp card that shows shots of those as well. Send by postal mail.

Jeff Bridges in Crazy Heart and Invictus, Morgan Freeman and Matt Damon

On my to do list, see Jeff Bridges in Crazy Heart, movies that show striving and doing the best you can inspire me. Stories inspire me. Crazy Heart is about the hard life of a broken down country singer.

Along with seeing Invictus, an Eastwood's film about Mandela with Morgan Freeman and Matt Damon, I am sure it will rise all emotions.

What inspires you, keeps you going, gets the mind heading in the direction towards your goals? What do you do to get inspired?

Monday, December 14, 2009

Almost 5'4" in UK, Canada, Australia, New Zealand, South Africa

The UK edition of memoir Almost 5'4" will be published also in Canada, Australia, New Zealand, South Africa, look for it in Feb '10!

I look forward to having readers in these countries. My memoir is about my journey as a short model and the experiences highs and lows of marketing myself as a model despite my height.

Add it to your reading list and share your thoughts on my social media on the book.

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Being a model is about self promotion

Aspiring models of all ages reach out to me, from 12 to 40 years old. Girls who want to be models and wonder how they can get going towards opportunities in modeling. Usually my answer is based on self promotion, and the things THEY can do for themselves, the things that really define the difference between "thinking about, wanting to, or so-called" pursuing modeling, and really doing it.

It is work, and the mentality that "the agency will handle everything" is the wrong mindset to have. The fantasy of being discovered, an over night success, being jet-set, becoming a working famous model, is unrealistic.

Being realistic is a major asset of an aspiring model, aside knowing your assets and how they can translate into a modeling job, being realistic is the mindset of an ambtious working striving model.

I belive that to start modeling, (or to do any pursuit in life ) you have to prove you can. You have to already know your assets, and know the photos you need. On this blog if you search "cmmercial print modeling photos" in the upper left search box you will find many posts on print modeling and the photos you need for it.

It does not come down to "someone else thinking you can, telling you that you should model," and you also can not expect someone to help you or want to make it happen for you. It is best if your photos are showing you can. And the "show" of this happens within a great headshot, beaty shot, or close up and a full body smiling, showing your personality shot, shots that look like ads, like you are modeling for something. You can show yourself doing something, modeling somehting, selling a product with your look and assets in many ways, but showing you can is how you get an agent. A print modeling agency isn't going to give you the hands on attention, they are not going to teach or baby you, they will look at your compcard you send in the mail and ask themselves, can she model? Is she a good model? Will she fit into our list of clients?

The more your show you can model the better. Modeling opportunities come to you the more prepared you are, so if you are already showing in the photo that you CAN leg model, have a great smile, hair, etc, then you will be more likely to get a modeling job based on those things and an agency calling you back. I think modeling involves understaning marketing, advertsiing world and how you fit into it. If you have not made a headshot, a compcard, and some photos that show you CAN model, then you should. If you have never mailed a modeling agency by postal mail you photos or compcard, YOU should. You want to come off as professional and ready and able as possible and it involves for a non-fashion model, being a part of your pursuits, making it happen, creating what you need, getting the right photos, and it really does take time,energy, effort, and desire.

Sunday, December 13, 2009 Model_(person) description is terrible

Have you ever read the wikipedia description of a Model_(person)? It is terrible!


The freedom of how any one can edit the page has left it really looking bad and full of not legit information, it needs a present day facelift!

Modeling agency height requirement and teen modeling tips

A 15 year old girl asked me about modeling recently, with this question: I've looked at agencies websites and on some of them they have height requirements on their become a model page and some like Ford say nothing about height. Does that mean that height isnt a big issue to them? Also what can I do to become a model?

My reply:
I received your email about modeling, Ford, Elite, and fashion agencies ALL have fashion requirements, usually it is 5'8" and taller, however don't let that discourage you. However I would not pursue this without confiding in your parents, there are MANY modeling scams out there these days so I would not pursue modeling without some help and support from your family.

No matter where you live, there might be some local modeling jobs you can do with a local modeling agency, modeling for a boutique, a hair salon, a local jewelry company,, or local mall, but being only 15 I would strive to work with a print modeling agency or a talent agency in your town. I would start looking locally, Ford is not th end-all, there are many print modeling agencies and talent agencies out there. And right in your area you might be able to find an agency to work with, I would start by Googling or researching even in the phone-book modeling agencies in your area. Print modeling agencies, are best to submit a headshot to, just beware of scams, and non-professional agencies that require you to buy photography packages and rip you off. It is very common and you do have to watch out for scams and not be in such a rush to model that you end up being scammed. You do not need a model school to model, and also being 15 I would make sure you have the confidence to handle rejection, modeling is a business of it.

I would focus on trying to understand all the types of modeling opportunities out there, and that modeling is not just one thing (fashion), and that being short means it will be a challenge but not impossible. Modeling is about modeling "for something" and models are modeling for many, many different types of products these days, so your focus should be in print modeling.

I suggest focusing on getting some photos that look like this: (these are samples of headshots and lifestyle type photos for print modeling).

"Commercial print modeling" welcomes all heights and sizes and shapes, not just the tall. You should focus on getting a headshot taken, and some photos that show your personality, your mother or friend could take them for starters but they should be very natural, looking like yourself, like an ad, and not too forced or cheesy. I would study ads you see in teen vogue, seventeen, and teen brand ads for Mudd Jeans, etc.

You should also be VERY careful about online modeling please DO NOT do this. It leads to mistakes, misconceptions, and scams and I think it is best to STAY AWAY from putting your photo on modeling online profile sites, it is a waste of time and only amatuers use them and it is not the best way to pursue modeling at all. It is better to focus on getting a headshot or compcard, producing it yourself, with the help of your parents and sending it to print modeling or talent agencies. Fashion agencies might be more hands on with the models but not in print modeling, in print modeling it is the model who does the work of creating their marketing material, such as compcards, headshots, portfolio and it involves managing yourself and it is ALOT of work.

Being only 15 you might get some assistance from a print modeling agency, some tips and advice and some suggestions on who to shoot some headshots with, but print agencies do not give their models hands-on help often,...and also beware of an amatuer agency scamming you for over priced photos.

I do hope this helps, modeling is a pursuit, it is not about being discovered anymore, and whether you are new or have been modeling for a while, these days it is about what you put in and at your age (15) you should not pursue modeling without your parent helping because there are many scams out there.

Here are some options for the type of photography to have to start modeling if you are a teen, and also some things to be aware of.

Making a compcard and why you need one to get a modeling agency these days:


Saturday, December 12, 2009

Almost 5'4" my modeling memoir in UK Feb 2010

My memoir Almost 5'4" is coming out in UK in Feb 2010 through The Friday Project an imprint of HarperCollins. Saw the book this weekend, if you live in the UK I hope you can add it to your reading to-do check list. Check out their edition cover above.

Friday, December 11, 2009

Ankle boots are a good stocking stuffer

Surprise your friends or loved ones with booties as a stocking stuffer. I am sure your Christmas will be Merry and Bright! Here are 2 from Bakers that have charm and personality and are a bargain.

This CHLEO bootie showed up at my Model Life book party on the feet of some fabulous petite models:

At Bakers the
Caden bootie, with the chain, is looking whoa!

I want Sexy shoes Santa! Michael Antonio favorites

Shoes are a great Christmas gift don't you think!

Michael Antonio Women's Nicholas Knee High Boot

Michael Antonio Women's Macey Ankle Boot

Michael Antonio Women's Otavia Boot

Inspired by reading Malcolm Gladwell, The Age of Success, becoming has no age limit

I believe that success & creating doesn't have an age deadline, until I am unable to blink my eyes I will to be creating & thinking, doing and making. Becoming who you want to be, doing what you want to do doesn't have an age limit. Coco Chanel designed until the day she died. I am not obsessed with retirement, I don't ever want to retire. "DOING, keeps me alive and happy."

Last night before I passed out around 12:30am I was reading Malcolm Gladwell's book "What the Dog Saw", the cover is a bit boring, just text,-- but what is inside has become very important to me actually. I read his book to welcome my mind to the stories inspired by his own curiosity make me curious. I wake up inspired and energetic after reading his stories. I also start doing ALOT of Thinking. I always have my journal next to me to write down thoughts that come to me as I read. His writing style and the stories of the minor genuius are something your mind should experience, as you create your own perception.

Last night I read this story called "Late Bloomers", it is about the popular conception that a person who finds fame later in life, a late bloomer, has spent most of his/her life a failure, however Malcolm shares great examples by using painters, writers, and poets, to show how the age of being successful is not something with a stopwatch attached to it.

Not everyone is young and successful or an overnite success.

I thought it was interesting when Gladwell shared the story of two authors, Ben Fountain and Jonathan Safran Foer, who each had totally different experiences writing and were totally different ages when their books became best sellers. Also the comparison of Cezanne(older when got fame and after death) and Picasso (young when got fame) was very interesting to me as well.

Even if it takes longer to have that success, having a passion, working hard, being available for self discovery, sharing an interest or experience, and growing while pursuing it is something to value.

Is modeling part time possible, question answered

I was asked through a facebook message recently: I am an aspiring petite model and I have been listening to your radio show and reading your blog for a while now. I think you are great and you have really motivated me to go after one of my dreams which is modeling. I have thought about trying to model on and off for years now, but always got discouraged thinking that because of my height I wouldn't be able to make it. I am finally going to just go for it and I'm doing my first photo shoot next month with a local photographer who is pretty good, but offers reasonable prices. All that being said, I was actually wondering what I would do if I actually got booked for a job? I ask this because I am a teacher and my day doesn't usually end until 3:45 p.m. How do you let an agency know this without looking like you are not available? Are agencies understanding as far as people who are not modeling full time having full time day jobs?

My Reply:
I am glad my insight inspires you, however being available is a MAJOR part of getting modeling opportunities. And typically modeling jobs happen when magazines and offices are open, typically professional modeling jobs won't happen on the weekends, and typically when you are booked for a job you are suppose to have your whole day free. Sometimes I have gotten opportunities "simply by BEING available at last minute." So here are my thoughts on getting some modeling work locally and still teach and some tips.

Typically, as a new model you WON'T be sent on as many castings and opportunities by an agency to be a model full time, it takes experience as a model to have more opportunities. So even if you are working non-exclusive with a print agency (which is typical for print modeling agencies) you will not be sent on an extreme amount of castings all at once. However when you ARE called,-- being available is key. So you sort of will be at least modeling part time at the start anyways. Still, having a flexible lifestyle and worklife is key as well. Modeling could be an extra income but agencies want you available when there is a casting and to keep your relationship with the agency and to be remembered as reliable you will WANT to be available. You don't want to go to a casting for a modeling job, book it, and then can't show up because you couldn't get off your other jobs. Not good.

1. Be very pick about the modeling jobs you accept and I would stay away from online portfolio hosting, it could cost you your job if the wrong photo was exposed.

2. Focus on the basics, a headshot, full body shot, catalo type shots that show your personality.

3. Model something. In the photo act as if you ARE modelnig for something, jewelry, accessories, handbag,cioffee cup, models are not just teens or half naked, or skinny as hell, models are all sizes, and ages, and actually MANY models are between the ages of 25-40 and working alot within commercial print. Mainly because this is the age women spend money and the ads and editorials target that age and consumer.

4. I would make a headshot or compcard and mail it to agencies, and I actually would speak about your job casually, over doing it, or expressing worry will turn off agencies, you could say that you have MANY sick days and your schedule can be made available, and can be available for the right modeling opportunities. You will have to be selective on which castings you can attend. Sometimes in a smaller city some brands will have shoots on weekends, but again depending on the company and budget typically most shoots for ad campaigns and commercials, etc are during the work week. I would count your sick days, save them, you might need them for castings, bookings etc. It is VERY hard to model with an agency when you are not available.

5. Locally there might be some modeling you could do perhaps, maybe a craft show, aspiring designers, a fashion college and some boutqiues or salons, is something to consider. You could approach aspiring brands, etc, who might be looking for a model, but it will involve ALOT of effort on your part to market yourself and try to build your own contacts, but aspiring brands might be more reasonable to work with a new model and on a weekend. Also I think it would be a good idea to get some experience "modeling for something". Or work with your schedule. It can be hard because professional modeling jobs do not start at 4pm typically, it is an ALL day thing.

When you are petite especially being available is important. There are ways to model around having a part time job or full time job but it is very tough, and you might consider some smaller local jobs by following #5, just to get some experience modeling if you want, because usually when you are booked for a modeling job it is an all day thing. And it can be tough to skip your full time job.

I am not sure where you live but do not fall desperate to online scams, or castings MUCH on the web is amatuer and not professional and not respected in the real modeling industry.

I hope this helps,

Thursday, December 10, 2009

put that modeling compcard to use and help your pursuits

Here are some tips no matter if your live in a big city or smaller town on how to get active with some modeling and put your compcard to use!

If you live in a small city, mail print modeling agencies or talent agencies your compcard or headshot by postal mail, already being prepared with marketing material can get you ahead.

Also it is better to find work locally in your town and it is possible. First get some experience in your town, and pitching agencies in your town is a smart thing to do. Do not pitch agencies in cities you DO NOT LIVE. Agencies typically ONLY work with modeling who are based in the city they are based in. So if you live in Flordia, don't pitch an agency in NYC unless you have plans to move their already set, it makes agencies upset when they call you for a casting you can not make it. Modeling is a pursuit based on being available and if you are not available the agency just won't call you anymore. Don't expect to get room, and food or anything from an agency or think you will be discovered, (that is over) it is all about getting some experience and growing from it and pitching more, and getting more, it takes time it is a process.

So here is the scoop on some smaller city modeling pursuit goals:

If you are very new to the word model then get ready to get active and become a good researcher, to find your own oppportunities. I would start with researching local colleges research their photo department or a fashion schools who might need a model, try to reach local ad agencies creative department who might need a model for small jobs locally, mail your photo and resume and modeling interests and assets to marketing companies. And most important if your live in a smaller city don't think there are NOT opportunities there. Modeling is everywhere these days so you've got to get on it and be ready to take advantage of what might be in your town. Also many large brands are base in smaller cities where rent is cheaper so research to find out what brands, companies are based right in your city. Approach aspiring brands with your compcard, their might be a craft fair, tradeshow, a street full of boutiques, stop in, stop by, pitch yourself, and drop off your compcard. Be sure to write your phone number or email on the card but stray from exposing any amatuer modeling website profile links, (i would skip those all together) and only show professionalism no matter the size of your town.

If you live in bigger city such as LA, NYC, Miami, or Chicago, I would mail by postal mail 50 compcards, by doing so you are bound to hear back from at least one agency. (Again if you can not get to the casting in these cities within 30 minutes or so, do not apply, modeling castings are often last minute and getting to them it important, being available is key to model).

The more your market you the better, of course you need quality compcard and photos and a portfolio for castings but the more you try the more you get. These days there are many smaller size agencies that have been around for many, many, many years, and who are professional to work with but just smaller in size. In a competitive city you must work really hard and be prepared for it. The magazines, top brands, and many agencies are found in bigger cities but a lot more girls these days want to be models and are working as models. Let it be inspiration but be prepared to work hard. You could and shoul submit to agencies of all sizes, the top commercial print modeling agencies, but also the ones that are smaller in size. Getting some experience by working with a smaller boutique size agency is not a bad idea, it is a GREAT idea, get some real professional modeling experience modeling for products or in a magazine and use that experience to beef up your compcard and pitch other agencies you might want to work with. IT really is a marketing game for a shorter print model. You should be active as well pitching your self to aspiring brands and designers: Currently in Union Square and also Bryant Park there is a Holiday tradeshow craft fair and MANY designers are there, if you do not have any experience working with a product, go on, pitch yourself and compcard to some of these designers maybe? Get some experience it leads to more opportunities. And actually getting the experience often means getting off your ass and getting out there, and not relying on the internet to make you a model. That route is typically the road to amatuer land and doesn't lead to real modeling jobs.Showing an agency you can model does involve hands on work of yourself. So get out there! Aim to work with professionals!

Here is an episode on my radio show Model Talk on why you need a compcard and how working non-exclusive with an agency is how it usually is for print modeling, despite reality tv and what you might hear about getting an exclusive contract, it is not the end-all, and many,many,many print models work non-exclusively with print modeling agencies. In fact for print it is very normal.

Good luck! Isobella

Wednesday, December 9, 2009

4 things it takes to work as a model

Modeling is a build, it is a process. It is not an overnight success. The more your give the more you get, and also here are some things that count:

1. What are your assets? Do you know what is marketable about you? Could you picture your self in an ad or editorial in a magazine? What type of product could you model realistically? What type of magazine editorial realistically? What would an agency would think of your photos you send them, and again what types of jobs come to mind that you could do when you look in the mirror and show your personality? If you do not know, then you should think about this stuff before you pursue modeling.

2. Being available, it can mean getting a modeling job or not. Agencies want to know you are available for castings and bookings. Agencies will give you castnigs a week before, a few days before or on the day of.

3. Being prepared. Having your compcard, portfolio, yes, even in this digital age counts. At a casting you MUST leave a compcard and if you don't have these tools you might as well not even show up to the casting. Saying "go to my website" doesn't play out with professional modeling jobs. Also to get a modeling agency interested in working with you, you should mail your compcard through the postal mail. Then if the agency is interested they will ask you to meet them, or send them more compcards, which they will market to their clients. The agency might also ask you to email jpegs of more photos as well after they meet you and want to work with you. HOWEVER, for your submissions to the agency to get their attention, it is suggested to mail by postal mail your compcard.

Don't be a lazy model and think electronic submissions are best, they are not. We might live in a digital-age/ internet-age, but mailing your compcard in postal mail is still best for submitting to professional agencies.

4. Keep the spirit. Just because an agency wants to work with you, it doesn't mean all is perfect and done. No way! Most shorter girls will NOT get an exclusive contract and many print modeling agencies freelance or work non-exclusive with their models... Remember having 'someone to work with' doesn't mean all is done and set. It isn't just about "Who you are with" but also about "what you have done" --- It isn't just about 'the contract' it is about "the right thing for you" and if you ARE getting work as a model with that agency. Focus on getting professional experience as a model. The more experience modeling for 'something' you have the better, and the more you can get. Keeping your positive spirit, energy and drive is a major part of getting opportunities.

MODELING is ALOT OF work, it is not easy, there is no short-cut, and many girls give up. Be realistic and ambitious and get more of what you want.

***********AIM HIGHER ***********

Exclusive and Non-Exclusive modeling agreement Podcast segment: which is best for your modeling pursuits?

Isobella answers questions from Facebook friends on what non-exclusive and exclusive modeling means and the future of working with modeling agencies. She shares how to know what type of agency agreement is best for you.

She will give tips on how to make a modeling compcard and why a non-fashion model needs one. Isobella is the author of Almost 5'4"- her modeling memoir, and her graphic novel "Model Life: The Journey of a Pint-Size Fashion Warrior, both can be found on or in stores, or on Amazon. For more on Isobella visit her website:

Exclusive: Working ONLY with one agency,-- such as FORD or Elite can mean that agency will create your photos, compcard, portfolio and you will ONLY work with them.
They could help you find other agencies to work with in other markets/cities/countries, but you will ONLY be working with them. Usually only FASHION models get this type of contract. Contracts are 1-2-3 years.

Non-exclusive, if you are not the fashion type, typically print modeling is your option and you will not be offered an exclusive contract, you are free to work with as many agencies as you'd like. This is also typically called being a "freelance model". You make your own compcards and give them to the agencies to market you with. It involves more hands on work but it is the option for a shorter, non-fashion height model. There is nothing wrong with working non-exclusive and MANY models and Agencies are successful with their non-exclusive relationships.

Tune in here at 1PM EST live or listen to the archive anytime, along with other segments:

Tuesday, December 8, 2009

When I spent my Christmas gift money on model compcards

I remember being in college and I would use my Christmas gift money on buying new compcards come the New Year. I remember not spoiling myself with those cute shoes, and buying new compcards instead. Before the cheaper opportunities you can find at places like there was basically one option, going to a printing company office and paying $100- $150 for 100 cards. You started with a place where headshots were also printed.

There wasn't the option to buy only 30 or 50 cards. It was 100, that's it! So you had to make sure you were printing something you wouldn't later regret spending your Christmas money on. At the start of my pursuits I made many compcards, many before I even started working with agencies. I was testing out what card would work, and also understanding my look as a model and how to promote myself and what I did have to offer print modeling. Trial and error was a big part of it. I think you grow from learning from mistakes and trial and error with printing compcards was a big part of knowing how I could fit into this modeling business, while being so darn short.

Usually around this time of year was when I would try to produce something amazing. Something that could be marketed and used until the summer. I would print the cards adn then spend the following weeks mailing and research agencies I could freelance with, and trying to get opportunities. Approaching better -more professional photographers, working on creating better images, so that I could again produce a new compcard and try again. It was a lot of trial and error and growth during those years.

But after I ended up working with a photographer which lead to getting my first tearsheet and after submitting my compcard inventively to photo-editors at magazines and trying to approaching aspiring brands, I got some credit, some proof I COULD model well. That I was a good model, and gave the agencies I would later end up working with the belief that I could, despite my height.

When making a compcard it is a good idea to be selective over the photos you put on your compcard and it is better to show two great images that are marketable, than a handful of just ok ones, to fill up the back of the card with 4 photos. It is better to show less-if it is good quality- than show a bunch of not so good images. You might waste your money.

Also I think it takes a creative mind, an energetic personality, and up beat approach to get ahead as a model. Showing up, being pretty, skinny, whatever, is not enough.

Monday, December 7, 2009

Work = rewards for the hustling model

The image in the media of what it takes to model and what IS a model is often wrong.

Being discovered is over. It can be hard to tell the difference to new aspiring model eyes between the scams and the professional, the internet age or having a website doesn't make it any easier. Working as a model, modeling for brands, product, with an agency takes work.

An open call is not something a shorter girl attends, and for print it is all about the postal mail submissions, but when it comes to WHAT to submit, WHERE to submit, and the work that goes into getting your marketing material together (compcard, or a headshot) it could be months before you even mail a modeling agency, then another few months before you hear back, and then you could end up feeling rejected, not good enough, and like you wasted your time.

But hang in there!

Modeling, no matter what you hear elsewhere is WORK, a lot of it. Especially for a girl who is not fashion height and especially in this present day. A very small amount of girls could call themselves models ten years ago, but today modeling is more than fashion, and the commercial print modeling world offers opportunities for all sizes, but it is WORK.

To get the opportunity I believe it takes ALOT of self work, managing your own photography, knowing what you need photographed, making a marketable compcard, mailing it to the right agencies, and it take a lot of time, effort, and study of ones self.

Ten years ago you might not have had to be a marketer, but today a model must be one.

Only tasteful nudes for a cause, and parts modeling tips

Some Nude for a Cause ads are sort of nasty, (coming off a bit trashy) and not tasteful at all. Here are two that I think are not only creative, but also beautiful and well done.

Ballet dancer Sian Murphy, went bare to benefit Macmillan Cancer Support.

Here is former 'Baywatch' babe Traci Bingham in an anti-meat campaign for PETA.

How does this help aspiring models? Well, using your body for parts modeling and working with a modeling agency for parts modeling would involve a style similar to the photography above, showing the body in a very tasteful style. I would also look at ads for skincare products, such as lotions, shaving products, and sunscreen and shoes to get inspired.

Sunday, December 6, 2009

signed copies of "Model Life"

There are 5 signed copies of my graphic novel "Model Life" at Barnes & Noble in Union Square (NYC), graphic novel section, you will love Jazmin Ruotolo's illustrations inside! P.s: Union Square shows up in the book as well! Also signed 2 in-store copies of Model Life at the Tribeca store this weekend, if you like signed books. :)

Friday, December 4, 2009

To see something in the distance coming closer

I think setting goals is one the most important things to do in your life. Having a goal, allows your mind to open. To see something in the distance coming closer is an amazing thing to experience but you have to make your self available for your own success, and take that chance on yourself.

Faith in your goal and focus, they are the daily medicine.


Aren't these cute!

This is Victory:
This hot sequin shoe would be perfect for a holiday party or spicing up some skinny jeans.

And I am diggin the color tan or camel for shoes (Bakers calls this color ice), so I am liking these suede pumps.

The shoe is called Victory.

Thursday, December 3, 2009

no one can cut you down to size

When you believe in yourself, no one can cut you down to size, no matter your height.

Wednesday, December 2, 2009

Glamour Magazine's plus size beauties in first calendar

A ripple in the stomach is nothing to be afraid of and said it well: beauty comes in all shapes and sizes. With Glamour Magazine's plus-size nude beauties in the magazine's first calendar, perhaps the retail world will pick up speed on designing for all sizes.

starting to model photography and submissions to agencies

A girl on facebook recently asked me about the type of photography to send an agency since she does not have an agency to work with yet, she asked:
Is it common for photographers or agencies to ask for non-professional photos from a model? In the past I have been told this is so that they can see how I look without Photoshop and direction from a photographer. I have never followed through with it because I am not sure why they would need this. I was always under the impression that most agencies and photographers would prefer professional photos so that they aren't dealing with a picture using a mirror or even worse the outstretched arm picture of you.

The style photography on this first compcard doesn't have to be SUPER over top the photoshopped, or over done with styling. They should be basic shots of yourself, well shot, and not cheesy, you want to look like yourself, you want it to be in good lighting and if you can work with a professional, someone who knows the craft of photography THE BETTER! But you do not need to go broke putting this together. Here is another post on the PHOTOS you need to start modeling and how really your compcard should be basic, a headshot, a full body shot, shots showing your assets, so think of products you COULD realistically model. Modeling is more than fashion, print modeling agencies know this but YOU have to see it this way to better market yourself. The way I got an agency was to show the agency I COULD model ahead of time, to show I had some experience, I knew what it meant to Model "something" and I made sure to work with quality photographers who love photography, know the craft of it, and know how to take a good shot of my assets without me directing them on how to do it!

An agent won't always baby you and tell you what you need, they will look at the compcard you sent in the postal mail and ask themselves. How does this girl fit into our clients needs. How will this girl be as a model. If your photos are not showing you can, or are not professional or something they could mail out to their clients, they simply will not call you.

So you DO need to have photos that look nice, nice lighting and showing the REAL you.

A good headshot is the girls in on the haircare dye boxes. Smiling, fresh, pretty, marketable, could model any product. For print modeling that is what you show.

Tips on the type of photos you need:

I always think YOU will come off more professional if you make your own compcard to get a modeling agency, --mail to the print agencies you want to work with. There are many print modeling agencies out there, but they do not always provide or make compcards or help with photography for models, so if you do not have one then you might not hear back at all, it can be a turn off. The agency is often not someone that helps you create marketing material for modeling, they USE the marketing material you give them. An agency is more the in-between of the model and the client, but YOU as the model have to create your own marketing material. Now I am writing from a petite perspective, a shorter girls experience of how I got to work with agencies. Many girls get scammed by thinking they should pay an agency a large fee for photography but at these very early stages YOU should be controlling the images, photography, and compcard, and you do not have to pay the agency until you get paid and they get a percent of it (20%).

Most print agencies even have height requirements so you do have to know how to market what you do have and show your personality and assets beyond your height to get their attention for how you are a good model despite your height.

Here is more detail on WHY you need to make a compcard BEFORE you have an agency, because IT IS THE WAY you getone.

Here are details on why you need a compcard, the type of photos you need can be found in the link below:

Also having your own compcard helps you better market yourself, it is a self-made world, it is unlikely an print agency will grab up your goals and make them all happen. Or help you. Agencies have become a help to aspiring models but also they are a source for marketing, and until you have experience many girls find working with more than one agency and freelancing is the way. No contract is needed, many models do this, but you can work non-exclusive while building your protfolio and experience.

So it is important to take control of your pursuits, know the photos you need, get your marketing materials, headshot, compcard, and use these tools to submit to agencies, it might take 30-100 submissions,to different casting directors, and print agencies, depending on your city and where you live... but if you want something you are willing to do the work. I hope this encourages you with a realistic perspective.

Also I strived to work with professional photographers, I aimed high, I seeked out more professional people, and gained some tearsheets by doing so in magazines, and having tearsheets also helped me to work with agencies and get better work as a shorter model. You have to Put in ALOT of effort, it is time, energy, days, months, years. :)

And not giving up is a major thing, and having realistic goals, and being ambitious in a realistic way,


Tuesday, December 1, 2009

Tonight's Victoria Secret Fashion Show boobs and ass

I am happy to see that the girls are not bone thin on Tonight’s Victoria’s Secret Runway show, and that they have some thigh action going on.

I understand the image factor and that a customer likes the fantasy but I don't buy it personally. I understand it for marketing but I think advertising can often affect a girl self esteem, and suddenly she forgets her mind, and only thinks her cleavage and ass matters in this world. Sure, I am blessed with thin thighs and years of being a competitive track runner has kept me thin for many years, but I am also very active. (In NYC I walk at least 2-10 miles a day, not kidding. My personality is very high energy, and try to eat well and proportionate to my size, but I like compliments on something I DID, something I created, with my mind, more than a word on my ass typically. Yes I have gotten modeling jobs based on my curves and bootie, and I try to keep in shape to my proportions but I am not defined by my ass.

Some of the girls didn't even have much of an ass.

I also noticed and liked how the girls on the Victoria’s Secret Runway Show tonight are not too busty, not flat as a board, but not overly busty, not all implanted. When it comes to bust size, for future sales I think all intimates collections should design for petite and plus sizes girls. This area gets ignored often.

Heidi looked hot! Hot mamma, and the balloon angel wings are creative! :) But didn't like all the crotch camera angles...ummm.. :(

Maybe for men it is different; would they would rather see David Beckham in an ad in underwear than a man with a belly? Would it matter?