Monday, November 30, 2009

Too short for what? The Bella Petite interview & Model Talk

Tomorrow December 1st I will be speaking on's radio show about modeling as a shorter girl and my journey, sharing tips and advice and insight on self promotion and marketing as well.


1:30 pm EST

10:30 am PST

Tune in by clicking this link to the Bella Petite Hour radio show:

And, come up this week, on Weds. 12/2/2009 at 11:00 AM - I will be sharing moments from my own modeling pursuits when height didn't matter to model. And I will be suggesting ways to create a compcard that will capture and show off the marketable you, that has nothing to do with your height.

Hold the date, and save the link to tune in here. 12/2/2009 11:00 AM

Sunday, November 29, 2009

Making a compcard: curling hair question answered

A girl asked me recently "I've taken a while to get all of the perfect shots for my comp cards but now im wondering if I should add a curly hair shot in there for diverity, because they are all with straight hair and one pony tail or do you think the difference would be to dramatic?"

My reply:

It all depends on how well your hair holds a curl. If your hair can be styled to hold a curl nicely then the answer is YES. It is "just to show you in a new way" I'd say no.

On the job you show up as your natural self and the hairstylist and team will decide what to do with it, but if your hair can hold a curl then showing a nice shot of your dressed up with your hair curly in a prom-ish, dressy, elegent look is nice, or I think it would lookreally nice as a close up like a hair ad.

Also keep in mind to always keep your makeup and face as a natural as possible, you don't want to over do the makeup to make it look too fashion, the thing with styling is do not over do it to have a too fashion appeal, you want it to look more natural, "commercial print styled". So I would study print ads and lifestyle ads for lifestyle products when putting together your compcard and think realistically about jobs you can get as a model where personality, having nice skin, energy, shines through, --despite height.

I hope this helps!

Saturday, November 28, 2009

A chat with about Modeling, books, Striving

Enjoy this fab interview with Jennifer of I talk about the journey of striving as a model and how being indie and creating your own is possible, along with sharing insight into my memoir Almost 5'4" and my graphic novel Model Life, which I also hope you enjoy!

Or your can find the interivew on or Youtube.

Isobella Jade interview on Bella Petite Tuesday, December 1st!

On December 1st I will be on Ann Lauren's BellaPetite hour radio show. is a magazine and home for the real petite, (5'5" and under).

Bella Petite's motto is “never underestimate yourself."

I'll be talking on the show about just this, and how aspiring models can use what they DO have to get ahead, no matter their height and how modeling is more than height and inches if you know how to market what you've got.

Tune in Tuesday here:

Using an alias as model

A girl recently ask me "I want to use an alias for my last name on comp cards instead of using my real last name because I dont want to automatically be set to a hispanic catagory, since I can portray other ethnicities. I guess my question in this case is can I use an alias?"

My reply

An alias is perfectly fine. You could even, if you wanted, put on your compcard just even your first name, or a first name,-- your last name on your compcard is not needed. However when it comes to payment and taxes, it is best no matter what Alias you use to let those who are paying you, giving you a check, to know your legal name and information.

Also another option is having a Doing Business As business account and if you plan to model professionally for a long time, then it would be wise to set this up if your Alias is different than your legal name.

You could go to the Courts and set up a business, a corporation, or company under the name you want to use. For example Sarah Smith Co.

You could take this business certificate and take it to your bank and open up attached to your checking account another account called a Doing Business As account or DBA.

This means if someone was to write a check out to Sarah Smith even if her legal name was different, she could deposit the check in her Doing Business As Account. You would still need to take care of your taxes and the work you do as a model would be considered a Doing Business As depoist.

Or simply tell the agent, or person who hires you your real name and have them write out the check to that name. But tell them you prefer to be known to clients and on the job as the name you'd wish, if different. And put the name you want the agency to refer to with clients on your compcard.

I hope this helps.

Friday, November 27, 2009 asks me about modeling and books and my biz here's Katherine Chen asks me about modeling and books in this interview, asking "In a nutshell, what advice would you give to models who think they are “too short” to make it in the fashion industry? " I answer that and other topics among models and my books, follow the link. Aim high!

Thursday, November 26, 2009

Thanksgiving means men in tight uniforms

watching men in tight uniforms jump on eachother, aka watching football. Tomorrow seeing Syracuse Basketball game, but WILL be back to Model Life after the weekend! :)

Morning Media Menu radio podcast interview here

On Weds morning I did an interview with Media Bistro, the media outlet that first broke my story of writing my first book, my memoir Almost 5'4" at the Apple store while striving as a model, I also talk about Model Life my graphic novel, and the how-to-modeling book I am preparing currently which is based on this blog and my own radio show podcast where I gives tips and insight on being a model daily.

Here is a link to insight on FishbowlNY to the podcast interview on self promotion and my journey as a writer and model:

And this is insight on Galleycat that shares insight from the interview on how to use Google to grow your brand as well, I hope it could be helpful for any business, person, brand:

No matter your pursuit, your own will matters SO much, your own positive attitude and what you put in.

Tuesday, November 24, 2009

being a parts model -it has no height requirement

shot by Christian Blanchard, curve magazine (australia)

Shot by Michael McCabe, close magazine, (miami)

Bon Appétit magazine.

Shot by Steve Cohen, a wanted mag.

A girl on Facebook recently asked me: "what are the requirements of being a parts model. how did you do all that? any tips on how to have nice hands/neck/feet or whatsoever naturally?"

My reply:
No matter what "part' you want to model, you need good photography of that part, and making it look like you are still modeling something is key, here are some posts on parts modeling and tips for that area. Then like with any area of modeling you have to find the right agencies that deal with "parts modeling". It can also fall into print modeling agencies with divisions for parts models.

A "Parts modeling compcard" is different than a print modeling compcard and I have made both cards, depending on the casting, or go-see you bring the compcard needed. First and foremost you need good photography of your hands, feet, or whatever part you want to show is good for modeling.

Many times in modeling you have to "show" you CAN, before you get the opportunity.

Practice is important, whether it is holding a pen in a pretty way or wearing jewelry, you have to think about the product you are modeling, whether it be holding a fork for a food magazine, or wearing a shoe for an ad campaign. Your "part" is meant to make the product look good, so I would practice modeling products with your parts.

Being comfortable with your self, and "part" is best. You should also have nice skin, not many scars or blemishes, Photoshop can fix things but overall you should have nice skin, even skintone is # 1.

I manage myself within my pursuits mostly, I have perfected my own portfolio and it has taken work, and today I work with agencies, PARTS Models, CESD, for parts modeling work. These links show my own images and tearsheets from Parts Modeling, and share tips about the photography you need to focus on and making a compcard tips.

Modeling is a lot of HANDS ON work, your own research ,time, energy matters a lot,

Who wears the clothes? Fashion's Reality Check WWD

This morning I wanted to clench my fist and scream YES, YES, YES! While reading an article by Nick Axelrod and Venessa Lau, in WWD, called Who Wears the Clothes?
At last! An article about how fashion needs to “give up the fantasy and grow up into reality.” At last! I never thought, growing up in Syracuse, NY, that I would know who Oscar de la Renta was or Roberto Cavalli or Donna Karen or Michael Kors, Marc Jacobs, and many others who are in the magazines and newspapers each day. Growing up I only knew DEB, JC Penny. H&M didn’t even come into my hometown until I was in college.

And yet you don’t have to be born with it, for “it” to creep up on you. As I have reached my adulthood “fashion” has seeped into my veins and as Advertising boosts to all media formats, I realized the amount of knowledge I have gained on fashion, the names, people, the history, and I didn't go to fashion school. I especially notice it when I pack my bag for Thanksgiving in Syracuse, NY and purposely try to bring items that are NOT as fashionable. I don't even own a black turtle neck anymore!

Going home always reminds me of how I was fine and dandy not even knowing these labels growing up. I appreciate fashion as an art, a craft, but because I didn't have it when I was younger, and found passions (running, art, writing) beyond it, I don’t obsess or cry if I don’t have this seasons shit. Also my mother wasn't a fashion freak, so perhaps that is why I do enjoy fashion, fashion magazines, clothing, shoes, but I know these items are items, not something that should define a person.

Yet I will admit, when my fiancée presented me with my first pair of Prada sandals this past summer, I couldn’t believe it. OMG! OMG! OMG! And jumping into his arms.

Despite the excitement, the obsession of fashion in our nation has made women emotional upset and mad. The fantasy has become too much of a so-called reality in the minds of designers. They have this unrealistic mindset of what is real and sellable.

But this is not new news to me, I have always felt this, fashion should be what the word suggests, something wearable. Something to cover our naked bodies. Something that makes us feel attractive, something that WE like, and that it should be designed for PEOPLE, for the customer, NOT just an ego or fantasy. It doesn’t take a Brain Surgeon, to figure this out. Why does designing for American women have this “boring sound” to it, like the words average, normal, and “for all sizes” sting the sewing machines. The reason is because the image of the clothing, the ad, the appeal is bitchy, rude, FU! And with it comes this thing we as people have created called Prestige. The "I am better than you because I am wearing this shit persona."

And also, since I mainly advocate on modeling currently let's go there too: the model in the ad today, is not related to the customer. (Grab all those fashion magazines and take a look, it might be pretty, well crafted, pretty makeup, styling, but does it make you want to buy the clothing, or just frame the image?)

I don’t think the customer would mind if the girl modeling the clothing, shoes, jewelry, were someone she could better relate to?

Models were not always 6 feet tall. Look at the 60’s, 50’s. The models were more realistic to the customer. Why this changed is a mistake in my mind.

I liked the chart in the article that showed an illustration of the heights of the customers of designers these days. Yet it isn’t like women’s bodies have changed THAT much, I mean why were designers always designing for the “actual bodies” of the customers always? Let’s talk about Queens and Princesses, they first led fashion and not all of them were itty bitty small…or tall.

I am not tall, I am petite, and although I am fit and have a trim body it is HELL sometimes shopping. Pants too long, and going to the tailor time and time again is a true pain in the ass, most of the time. I am always hunting for “SHORT” sized pants. Usually they are gone.

Basically I think the article was important in not just Fashion Terms but for how the change and realistic mindset of designers will begin to affect the rest of the retail industry and the psychology of it’s customers. Let’s just simply start with Height.

The Average American Women is:
5’3” or 5’4”

That alone should inspire some changes.

Let’s just face the facts. The customer can handle seeing how the garment would look on someone her size.

So not only will designers sell more, but also the customer will feel welcome no matter her height or size.

Thank you for this article, it is long past due! :)

Monday, November 23, 2009

getting a rejection letter from a modeling agency?

A girl on facebook wrote me "Hey! I got a response back from one of the agencies I've applied to. (In the letter, they told me that they can't use me at this time because they have too many models for commercial print at their agency. Bummer right? Hopefully I will get in with the others. Has this happen to you before?

My reply:

usually an agency won't even give you this letter. They just won't call, so that was a nice guesture. I would still try the agency after the New Year again, with updated photos and more commercial print styled images, to see if they might have room for you. It took me a few years to get in the door with the agencies I work with today. I had to perfect my photos and work on myself as a model first. (I talk about this experience in my memoir Almost 5'4") Also try other agencies as well, keep trying, over and over, and self promote, and try to get some experience maybe modeling for an aspiring brandm jewelry company, handbag company, here is a link on self promotion marketing as an example to inspire you:


Sunday, November 22, 2009

Model Life featured in New York Daily News!

Yay, I wanted to share a feature in the New York Daily News on my graphic novel "Model Life: The Journey of a Pint-Sized Fashion Warrior," and my Illustrator Jazmin Ruotolo, and my self. I hope you enjoy it and check out Model Life :)

Friday, November 20, 2009

Final Petite Perspective on ANTM cycle 13

I do not plan to every write about ANTM again. The show has been on my schedule during the past 7 weeks, and I am truely glad it is done and over! Cycle 13 was about the petite girl but right off the bat the girls were not what I would consider petite, and as you might know by now, the winner, Nicole, was not a petite size, she was 5'7". To me 5'7" is not petite, petite is around 5'5" and shorter.

When I stand next to a girl that is 5’7,” she is a giraffe and I am a little tiny pony. However America’s Next Top Model tried to give the short girl a chance this season, but the shows definition of petite is not mine. The final two were sort of on the tall side to me.

The last episode started with Laura (5’6”) and Nicole (5’7”) befriending each other as the final two. Arm and arm they are preparing to hike in the woods as “best friends” hanging out for another CoverGirl commercial. This time the product is LashBlast and soon the girls will be modeling the product and chanting in a joyful tone “LashBlast Volume Blasting Mascara from CoverGirl” Back and forth each girl goes, taking turns from shooting with Nigel to working with Jay on the commercial. Nigel comments that Nicole should know that with deep set eyes she should not tilt her head down because her eyes become lost and dark in the shot. Again, we are reminded of how the show doesn’t really teach the girls about how to model, because it is the last episode and the girls do not even know their face, or how to work with it.

Keep your contender close.
Laura shares to the viewer that she thinks “Nicole has a problem with reaching out to people,” and she feel despite her dyslexia, she will become America’s Next Top Model.

Tyra Mail: By now you should know all the elements that make a model, bring it to the runway.

The girls might have been acting like friends in the woods during the CoverGirl commercial, but they soon realize the reality, that they are about to battle the runway.

Laura is delighted, it is a dream come to true for her to walk the runway.

Nicole doesn’t really get excited naturally but decides she better show some emotion when the doorbell rings and it is Tyra. Tyra has come to give the girls some Tyra Time, which is something I think Tyra should have given all of the girls more of.

Tyra exclaimed how Nicole is only 5’7” and so petite, and I laugh, 5’7’ is not short or petite to me. Tyra keeps going on about how Nicole is corky, letting her flaw shine and showing in an awkward, almost rude way that is ok to be the corky one. Nicole goes on about sitting alone at lunch in school and not having friends and painting alone.

Next Laura comes bouncing in, her face still red from the Hawaiian sun. She goes on about her excitement of being in the final two and how she comes from a small town. Tyra wants her to cry, and we know it when Laura does when her Grandmother comes up and a recent letter that she sent Laura. Tyra has made fun of Laura’s sweater that her Grandmother made her and at this moment I am thinking “Jeez, let her and her Grandma be!”

I thought it was a moment of truth when Tyra said to Laura “Your smile lights up the room” And then coating it with “You are beautiful inside and out” but maybe it is too complimentary and a sign of being too nice to the girl who is going to go home?

A mini model reunion.
The two contenders are preparing to strut their stuff in the Julia Clancey runway show, however they are not alone. Believe it or not, despite being eliminated, Erin, Sundai, Brittney and Jennifer show up to be in the runway show as well, with a few other anonymous models in the show. All of the eliminated models, except Brittney, want Laura to win the ANTM crown.

The girls are covered in glitter and it is Tinkerbelle dust overkill.

The themes are Fire, Earth and rain. It really does rain on the girls with a sprinkler set to cover the runway like a water park. Somewhere around Earth the girls have silk scarves over their heads again and Laura says she was expecting a tissue but it felt like a quilt.
Nicole looked like a two year old stomping her feet down the runway. Tyra comments “She looks good” when Laura comes down. Nicole gets caught in her silk scarf and says she must have looked like a “cowgirl” lassoing it off her head.

After the show and finale, the six girls huddle together on the runway and pose, however it comes off more like Girls Gone Wild with wet hair, than a fashion styled Vogue inspired shot you’d want to show your mom.

The two girls go to panel and are wearing one of the dresses they wore in the runway show. They have shiny faces and bad makeup, and await the judges.

For what feels like an hour the judges give us a time-line of each girl’s growth as a model.

Corky gets the crown. And I do mean Corky, not "quirky" because like the bottle cork , she busted out.

Laura is commented on her commercial look and could do well in Milan and Tyra mentions her runway walk was impressive, like she walked in the Paris shows a few times already. Nigel stuck up for Nicole saying her jabberwocky wacky walk could become her ‘signature’ one day. It seemed to be in favor of Laura.

However, tonight “corky got the crown” of America’s Next Top Model. Nicole became the winner of the first petite cycle, however is it just me, or is anyone thinking her height is 5’7” isn’t that petite. I felt jipped. I will admit I was shocked when Tyra said her name. Not that she isn’t pretty or good enough to model, but because in modeling as a petite girl your personality needs to shine through, especially when you don’t have those extra inches.

It is interesting how Tyra said Laura “lit up a room”, and is “beautiful inside and out” and then went to choosing Nicole the corky one; you’d think she would have complimented Nicole on something more than being corky during their one on one time, especially if she was going to win this?

Being unique is not a flaw, in fact bringing those little corks forward can actually make you memorable and get you ahead, and bringing your personality, your assets forward is a major part of finding opportunities as a shorter girl. I don’t think the girls learned enough about actually “doing the modeling” or about themselves as models, if they it maybe could have been a different result. Also I wish the show didn’t characterize the girls so intensely and focus on enhancing what “appears” to be a flaw to define the girl’s image. Jennifer and her eye, Sundai is the foster child, Erin is the snot, and our winner of cycle 13 is the corky one. They are all memorable in their own way, and we’ll see if they continue to give modeling a try, away from Tyra’s eye.

The higher you aim, the more you try, the more you get,

Thursday, November 19, 2009

Why is this agency charging me to be on the agency website?

Recently a mother who's daughter is striving to model asked me: "A model management company in NYC wants to represent her and said that it would post her photos on their website for $100. Is this the norm ? Will some agencies ask for money upfront like this?"

My reply:
Anytime an agency wants to charge you to post photos on a website it is a scam. A model these days, especially a non-traditional one, or commercial print model, has enough to pay for, photography, compcards, YOU NEVER ever pay to work with an agency. It is not normal or professional. I work with great print modeling agencies in NYC and I DO NOT pay to have my photo on their website. My photo might be on their website to market me, but I do not pay for that. It is a scam. So beware. DO NOT EVER. EVER, NONONONONNOOOOO never pay an agency to be on their website or work with them or a monthly fee. No. I hope this helps.

I understand agencies have these modeling fees, (which pay for website, photography and printing needs) however I wonder if the fee is really worth it.

Is saying your "with the agency" equal to getting work with them? Not always.

If the agency is "putting you to work" then I suppose it could be worth it. However the agencies I work with, do not charge me to work with them

I find it odd that a model is "chosen" to work with an agency, but then, it is more like they are "chosen to pay to work with an agency."??????????????

An aspiring model, a girl with no experience, who is not all, should be focusing on commercial print modeling, for this area of modeling it is a lot more hands on work from the model. She has to put together her photography, make a compcard, and portfolio and trust me, she has enough to pay for.

An professional print modeling agency will NOT charge you to be on their website. Plain and simple. I am on the agencies websites that I work with and I DO NOT pay for this.

The contract is not the end all and also don't think paying to work with an agency is something agreeable. It might mean working harder to find quality and professionalism but it IS out there. I WILL NEVER agree with a model paying agency fees, we give the agency 20% of our check, and especially without even getting a booking paying a fee to "have my photo on an agencies website" sounds like bullshit.

I don't understand why certain modeling agencies think it is ok to charge models a fee or monthly fee to have their photos on the agency website?

The Internet-age has inspired these concerns.

Wednesday, November 18, 2009

Short Model Support podcast radio show on self promotion

At 9pm EST 11/18/09, Isobella shares a recap of ANTM cycle 13 and shares a recap from her Model Life book party on her podcast radio show, along with tips for self promotion and marketing yourself as a model. And how visiting the magazine section in a bookstore can help you be the model in the magazine.

Tune in live at 9pm, or listen to the archive anytime you'd like:

The Models of the Model Life book party photo-shoot

Most book parties allow the author to mingle with their readers, for the Model Life book party it was an interactive experience where guests were able to watch live petite models model shoes from Bakers. It was an amazing time, and here are some of my favorite shots of the girls from the photo-shoot shot by Robert Milazzo at MercBar in SoHo.

Guest also enjoyed sampling some of my favorite "petite" fashion and cosmetic brands. We had the participation of Sweet Petite's, Lula Lu Lingerie, LUSH, Michael Antonio shoes as well, as Styli-Style cosmetics!






Model Life Petite Modeling shoe model winner is...


She modeled the shoes in a great way that represented what a shoe ad looks like, (I would have liked to see a bit more of her personality), see below for a couple of my favorite shots of her, she has won a $75Gift Certificate from Sweet Petite Apparel.

Do you need training for print modeling?

A girl on Facebook wrote me and asked: An agency recently told me to take some kind of acting for camera class or anything for training and then they would look at me in 6 months, is necessary in order to do commercial print?

It worries me that this agency said you need “training” to be a model. I do think that a model needs practice to become a good model, but training? (like in a class?) mm No. Especially for commercial print modeling, when the jobs are more about your personality, great skin or physique, you don’t need “modeling classes”. I hate modeling schools. I do think you need to study ads and have more experience in front of the camera with a professional photographer to create a marketable compcard. And “know how” to model. I suggest also looking at ads for lifestyle products, not just fashion ads but ads for everything, from jewelry, to Advil.

If you want to pursue acting or television commercials and opportunities on TV then you could consider taking an “on camera” commercials and TV type class, but for print modeling you don’t need any training, other than just having personality and being able to bring it to the job. I think great models also have an understanding of the task, they understand both sides of the camera, how they look in front of the camera, how to pose themselves, and know how to model products properly.

Modeling is about “modeling something” or “for something” so I would focus on your photos, and making them present you in the most marketable way. Make a compcard and strive to work with a professional agency, you do not need classes to be a model, but you do need to be confident, and it helps to show in your photos that you can naturally model. So think of your assets, and showing them off, a good headshot and full body shot of you laughing, smiling, walking down the street, being your self, enjoying life, looking like you could model any product with your smile, -that shoe, that handbag, that hair product, that Advil, is pretty basic and pretty much all you would need to show on your first compcard.

And Skip the Internet, the websites out there that ask you to download our photo and tell you that you can be discovered are lying. Scams. And can lead to mistakes and wasted time. Real models, real agencies for print modeling are not using the web to scout talent. You have to make a comp card, invest in your self, strive to work with only professionals and get a headshot created, a headshot with a smile, and a few commercial print photos will give you enough to make a comp card, mail it to agencies and get your first legit jobs rolling. To get opportunities, you have to be prepared, in print modeling you need a comp card already before you even meet the agency go on your first casting. Your comp card is what GETS YOU IN THE DOOR. A Must-have. Here are more posts on this topic of the tools you need for print modeling and on the right side of this blog you can find more links on creating compcards and tips as well.

Why you need a comp card before the agency for print modeling:

The differences between fashion and print modeling:

Tuesday, November 17, 2009

A mindset for Model Living

Being realistically ambitious is so important within your pursuits as a model. This is a self-made world, and waiting for things to happen can drag you down, however we can’t expect things to happen over night. Sometimes things that DO happen overnight or too quickly can be a negative towards our pursuits.

I get approached by girls all the time about how they can't get an agency. How they don't know what photos they need. How they shot something they regret. How they want to do the right thing, but don't know what the right thing is. Well, I think it all comes down to being ambitiously realistic. Being present for your pursuits, trying, being ambitious, but doing it in a realistic smart way. Focusing on your assets, how they can be shot and marketed to agencies, should be your first goal.

Are you short, well do you have nice hair, nice eyes, what is an asset you have that can be translated into being used in an ad or editorial in a magazine? This is the mindset of an agent, and also should be of a model.

However, instead of rushing to do a photo-shoot, a newer model, or girl curious about it, should slow down and have a plan, know what she needs to shoot, how she is marketable, and the whole thing should be a slower process. Don’t rush to get in front of the camera without knowing what to do in front of it which will help your pursuits. Don’t just shoot with any person with a camera, and be pickier about the shots you take. Having goals, setting them, and following through is important to find opportunities as a model. Especially a shorter one. It is better to do 5 great modeling jobs with brands, or magazines, or something worthwhile, than have 20-30 terrible experiences. Slow down. Plan better. Aim higher. Get More.

Monday, November 16, 2009

Did you get a Sweet Petite's t-shirt at the Model Life party?

Did you attend the Model Life party? Did you happen to get a t-shirt or tank from Sweet Petite's? They went fast, so I hope so! Send me a photo of yourself rockin your Sweet Petite's shirt! :) Petite Pride!

Lula Lu Petite Lingerie steams up the Model Life party

You may have noticed at the Model Life book lauch party there were some fun sleep mask and a couple pairs of thongs, just sitting there in a sensual way, waiting to be picked up? Well they were from And if you are petite, and looking for lingerie that fits, this is a good brand to check out. Models should always have with them nude colored thongs, white and black. Often before modeling jobs my agents have confirmed that I had a nude colored thong and I suggest picking one up for keeps. And holiday's are coming so why not spoil your self a little while you're at it!

Model Life is dedicated to..

"Model Life is dedicated to anyone striving to accomplish something difficult and waking up just for the chance, because the higher you aim the more you can achieve."

Not only does the book bring the modeling world to the graphic novel world but it is a tribute to New York City, since many NYC landmarks appear in the book. The Internet and Digital age is a major part of the book as well, and the conversations between characters is done through text messages and social media. The character even has a live email find out what it is check out the book here.

In Model Life the character gets a scar on her face after a bad encounter with a very unprofessional person, and the journey of overcoming the odds, the bullshit, the mistakes even, and making opportunities for her self follows. It is a story of a pint-size model, but also about staying ambitious and staying positive even through tough times.

Aim high, 'cause you get more!

Friday, November 13, 2009

Isobella and the Model Life Book Party with Colleen Brennan interview

Enjoy this Fabulous interview after the Model Life book party with Colleen Brennan asking me about the root of Model Life!

Colleen Brennan interview Isobella Jade at Model Life Book Party from Colleen Brennan on Vimeo.

A Photo from my Model Life launch party giving my thanks!

My throat is itchy today and a bit sore, but when you are talking about things and people you love it is worth it. Here I am at my Model Life book party last night giving my thanks!

Thursday, November 12, 2009

Petite Models and Model Life party tonight! whoo hoo

Whoo hoo, tonight is the night you can stop by my Model Life book party, where modeling and the graphic novel world come together, shorter models and high shoes, red balloons and red drinks, art and fashion, and my passions all come together. I hope to see you at MercBar, 151 Mercer street the festivities start at 7pm! :)

Here is the scoop and more details on the launch party, where 5 petite models will be rockin out shoe modeling!


Wednesday, November 11, 2009

The Models of the Model Life book party on podcast tonight

The Model Life book party pre-party. At 9pm Est tonight, Isobella speaks to the petite models (Tiffany,Cheli, Sonya, an Ashley) who will be shoe modeling during the live photo-shoot at her interactive book party tomorrow Nov 12 for Model Life: The Journey of a Pint-Size Fashion Warrior. They discuss modeling,being petite and how height isn't everything in modeling. Shoe model Leila can't join us this evening but she will be rockin' the shoes as well at the party~ :)

Tune in here at 9pm EST:

Tuesday, November 10, 2009

I had Yeats on my body today at a shoot

I had Yeats on my body today at a shoot. "And pluck till time and times are done The silver apples of the moon The golden apples of the sun"

models print or web exposure?

The Internet has changed the way brands market and magazines share information and editorials.

However, I think modeling in print means more than being on the web. For a modeling portfolio and building your experience I think it is best to focus on print work, even if the Internet exposure might seem easier to get.

It can be debatable, because some online sources to get a lot of traffic, but I also always ask myself “how is this exposure going to lead me somewhere more, some where even better?”

I think it means more if you are cast to model something in print vs. the web, because the choices and standards are higher for print. What is published is thought about, especially in this economy. To be inside Maxim magazine I think means more than being on Maxim’s website, to be modeling for a shoe brands ad campaign means more, vs. just counting hits and clicks on your social site.

Modeling is what you make it, and the higher you aim, the more your want, the more professional you are and are striving to be, the better.

For some modeling jobs for ad campaigns, it has included web usage, which is totally fine, but for the sake of the effort I put in, the professionalism I give, I have made the choice to aim for print work over the years. Print work, being in print, to me means you are more of a model.

Monday, November 9, 2009

Aspiring petite models in NYC meet Isobella Jade

If you live in NYC and you are an aspiring model, bring your compcard or portfolio to the book launch party for Model Life: The Journey of a Pint-Size Fashion Warrior on November 12th, 2009. Meet petite model, author, radio host Isobella Jade, and share your compcard with her and get some tips on being a height challenged model from a girl who's lived it.

Model Life: The Journey of a Pint-Size Fashion Warrior with Isobella Jade book signing.

When: November 12th 2009
Time: 7-9pm
Where: MercBar 151 Mercer Street New York, NY 10012
21 +, free

Sunday, November 8, 2009

Why casting and model online portfolio services are a waste of time

I am writing this after reading the bio of a model online portfolio service website and how it wrongly communicated that the service was better than an agent or working with a professional modeling agency.

The Internet, it seems like the perfect place to promote yourself as a model. Actually, it is not. It is the other way around. You can appear very amateur.

Things are a waste of time:

Paying a monthly fee to be on a modeling or talent online portfolio services. If you do not have physical printed compcard or headshot made you can not work in the legit modeling industry. Not at all. You need to market yourself properly and you need your professional marketing tools to do so. Don't think a website or social site will make you famous or discovered by a scouting agent. No. It just doesn't happen like that the majority of the time. There are a few rare occasions, but typically a girl should not be using an online portfolio service with thoughts of being discovered.

You may feel that you are opening your opportunities by putting your face and photos out there on an internet casting website or online portfolio website, but the odds are a professional brand in Paris is not hunting on the internet for a model in a small American city. I suggest being honest with yourself and understand that you have to start with self promotion, and doing it in a professional way, and that you do have to work your way up towards bigger opportunities, and being discovered is not the current state of the world, it is about discovering yourself and marketing it in a professional, legit, respected way.

If you think a London or Paris based fashion designer or magazine will fly a random aspiring new model they see on an internet casting service over and make her a star in their ad campaign or editorial, you have to wake up. Also it is quite dangerous and a lot of risk is involved, without an agency working with you or professional industry person. So don't think Paris will be calling because you have your face on a model portfolio social site. Don't get scammed or worse!

An online portfolio services is just a place to upload photos, anyone can do it, and while it allows the compliment that "anyone can try" it also means "anyone", it doesn't mean "professional" those who are serious. Placing your photo on an internet social site doesn’t not mean you are a model or will be. I also don’t think you should use it as a source to market your self to get modeling work. Hence the above warning and also here are more reasons why:

Professional cleints, brands, magazine editors, marketing professionals, who hire models for print, editorial and commercial work, do not want to waste time and money. Professionals are using models at modeling agencies typically or casting or talent agencies, because they do not want to waste time with a girl who is clueless about modeling, doesn't know how to pose, and it not capable of getting the job done. A photo alone on a online portfolio service doesn't express if the girl can "really" model something well and get the job done. It is just a photo. A pretty face doesn't mean she is on time, capable, and a good model.

Having your photos on an online portfolio service or hosting site is a waste of money.

It is better to invest in professional photography, compcards, and headshots, and print them out and mail them in the postal mail to real professional legit print and talent agencies. Typically NOT high fashion if you are short, but commercial print agencies to start.

Hits, clicks, comments, do not mean you are a model. You are not a model until you are working with brands, and have modeled for something, and to do so it takes more than the internet.

I am glad you found my blog, my radio show, and I hope my advocating on the web helps you but I stress to NOT use the Internet as your prime source to promote yourself if you are serious about modeling. Legit agencies want you to send your compcard in the mail to them. Not be referred to your social site or online portfolio service. It is amateur. The future is self promotion, but there is a difference between self promoting yourself to amateur-land, and successfully growing and accomplishing your goals.

If your goals are big then aim higher, want more, get more. It takes work, hands on effort, great marketing skills, and knowing how to present yourself and knowing your assets to get ahead. It is not a short-cut of flattery and hits and clicks and comments that make you a model, it is knowing how to take what you have and translate that into photos that sell you well so that a brand, magazine, agent, company will want to hire you.

Saturday, November 7, 2009

modeling and publishing: a similar marketing mindset

I spoke about self promotion, pr and marketing at the Self Publishing Expo this morning/afternoon and no matter your pursuit, business, trade, from modeling to selling books, marketing is the word. Without it you can not grow.

Knowing how to target and market your product, brand, book, even if the product is yourself is the most important asset.

When you are a shorter model, then you need to have photos that enhance other facets than your height and show your look is marketable to the commercial print modeling world. Show in your photos, compcard, how you can model with brands and products.

When you are an author or brand you need to pitch your self to media sources and know all of the angles your brand can be pitched.

The more you know about your self, what is interesting, sellable about you, your brand or product the further you will go.

My Short Model Sensei: Lingerie Modeling and body modeling for Shorties (ANTM Ep. 10)

There is a certain way to expose the body with taste, in a style that will help you, not hurt your commercial print modeling pursuits. Many shorter girls think their only option is to be in a thong, with their finger to their mouth, teasing the camera, and this is totally untrue. Here are some tips when creating that body shot, whether you are in swimwear, a thong, or nothing at all.

1. You can smile and be sexy. Many times aspiring models focus too much on the sex appeal, and they lose the selling point of the shot. Smiling when you are modeling a bathing suit is a good idea for a commercial print-styled photo. You can show you have a nice body but also show some personality as well. Look at catalog shots of girls in swimwear, lingerie and intimates at the websites of retail stores such as Target, Macy's, and Bloomingdales to get inspired as well.

2. The right body shots for commercial print modeling look like an ad or magazine editorial. Depending on the part you are showing, you want to make it look like an ad. For full body, consider not just Victoria's Secret and Sports Illustrated Swimsuit issues, but also look at the websites and ads for other swimwear and lingerie brands as well. If you are targeting a certain part of your body, think og a certain type of ad. For legs, think skincare ads; panty hose, think of the LEGGS brand ads, Aveeno, or Olay ads. And remember: there are all types of swimwear, lingerie, and underwear out there, not just sexy lace, but Hanes and many other styles, so include more than one style of garment in your portfolio.

3. Being too sexy, with too much glamour makeup, tells the agent you are only able to pose sexy, and that you can't work with products or brands. So you still want to keep in mind that, yes, you are showing your body, but also you can MODEL that bathing suit you are wearing in a marketable and intriguing way. There is nothing wrong with Playboy if that is what you want to pursue, but when you are approaching a commercial print modeling agency, they want to see something different, more about you selling a product than your own sexuality.

4. If you are comfortable with your body, then your commercial print compcard should have one body shot. It could be in fitness clothing, swimwear or lingerie in a catalog style. These couple nicely with the other shots on your compcard which show your personality and ability. If you want to pursue parts modeling, make a separate compcard. Create shots that target and focus on the "part" you are interested in modeling. If it is your rear end, then think of close ups of lingerie in a lingerie catalog. Make the shots on the card all about that part of your body.

5. Don't over do the airbrush. You want to look like your photo when you show up for a casting. Also take notice that lingerie and swimwear models have all different breast sizes and body types. Also, a heads-up for younger models: girls who are under 18 should NOT have anything too revealing or sexy (no thongs or showing shots!) on her compcard at all.

Modeling is about modeling products, and you don't have to be naked or in a bikini to be a model. So grab a cell phone, your favorite soft drink, shoes, hair clip or handbag and show you can naturally model it.

We hear a lot about high fashion and half naked celebrities on the Internet, but the commercial print side of modeling--the area the shorter girl should pursue--gets forgotten. Don't forget that height isn't everything, and if you have a nice body you can use it to book print work for product ads, and editorials for health, beauty and fitness. Being naked isn't the end-all of modeling, and you don't have to have the most perfect ass to be a model. There are plenty of other things out there you can model for without being oiled up and wind blown on a beach.

Rock your body,

More of my tips can be found here on BuddyTV:

Friday, November 6, 2009

model marketing motto

It doesn't matter how many clicks, hits, or comments you get, to model you have to get your assets marketed to people who make decisions about the models they cast for ad campaigns, magazine editorials, commercials, etc.

Having a great body, face, hair, lips, eyes, skin, is a nice thing to be complimented on but if you are not marketing it towards the direction of using those assets to get legit modeling work,then you are not modeling.

It takes a real marketing mindset to market what you have, create the photos you need to do so, and target yourself to the right people who can market you or hire you.

Modeling is not about perfection, it is about how well you can market what you do have.


Enjoy a complimentary welcome champagne toast @ my book party for Model Life, my graphic novel, in soho on November 12th. With a live shoe modeling photo-shoot going on during the signing, featuring 5 petite models, it will be a memorable time and there are many door prizes (shoes, lingerie, beauty product samples)for guests to enjoy as well. I look forward to seeing you!


Model Life: The Journey of a Pint-Size Fashion Warrior with Isobella Jade
When: November 12th 2009
Time: 7-9pm
Where: MercBar 151 Mercer Street New York, NY 10012

More details on the party are here on Facebook:

short model marketing compcard and portfolio

A 22 year old girl asked me on facebook today a common question I get about compcard and portfolios and just tips on starting to pursue modeling, she asked:

1. Should I make a portfolio, compcard, or both?

2. I have been looking at commercial print modeling agencies, and most of them have a height requirement for open calls. Would it be best if I submitted a compcard through the mail? Or should I visit the agencies with a portfolio or compcard?
I'm just really trying to get out there. I just don't know what steps to take. Also, I am 22 years old, would that play a part in whether or not an agency would be interested in me or not? I just know that most models start when they are about 17 years old or so. Just any advice that you could give would be GREAT!!

My reply:

A compcard will get you further at the start than a portfolio. if you don't have a compcard how will you market yourself? You can't mail your portfolio in the mail but you CAN mail your compcards to print modeling agencies and talent agencies.
With your questions about compcard and portfolio in mind and model marketing I'd like to suggest you read some of these posts from my model blog below, I think the insight will really help you and your pursuits. I've used, tell them I refered you

I am not sure how tall you are, but most models do not start when they are 17. Models are ALL ages, even grandmothers model. Everyone has a different story. However for fashion it is a totally different world than it is for a shorter girl, and commercial print should be the area you pursue. If you are under 5'7" there is a totally different way to market yourself to agencies. No open calls, and a lot more self-made work involved and self-marketing.

A lot of new aspiring shorter models start by freelancing and working non-exclusively with print modeling agencies. They get the agency by mailing their compcards in the postal mail. Yes we are in the Internet Age but the postal mail is taken more seriously with print modeling agencies, and modeling portfolio sites are a waste of time. Agencies do not scout on the web, not legit ones usually.

With the Internet age comes scams and with so many girls want to be models there are MANY model scams out there and it is easy to fall for one. Also, many amatuer modeling agencies take advantage of naive girls, who get screwed by paying amatuer agencies for photos ,portfolios, before they neven have been booked a job or know they really want to pursue modeling anyways.

So below is a link to short model basics and they should help you skip scams and start to market yourself, and I would prepare for ALOT of hands on work.

Modeling is a challenge, and just having an agency, just shooting for a magazine, for an ad campaign doesn't mean next week you will have the phone ringing, it is a non-stop pursuit. :) For now, to start it is best to a make a compcard. Make it commercial print friendly. And then market yourself to agencies with the compcard. Unlike fashion, the short girl has to self promote and there is a lot of hands on work involved. We make our compcard, we mail them to agencies. We have to give the agencies a reason to invest in us, show we CAN model, vs the agency saying discoverying you because that doesn't happen anymore, it is about discovering you self and finding ways to market what you are. For modeling it takes time, experience, and once you have experience you can get more opportunities but it is a growth and process. Getting those first experiences involves an investment of you of yourself.

Here is a post I wrote with links to my short model basics. It will help!

Thursday, November 5, 2009

Andy Pettitte is my favorite Yankee player

My favorite Yankee player is Andy Pettitte, not only is he handsome and talented but he has the word Petite stretched out in his name!

Wednesday, November 4, 2009

Short Model Support Print Modeling photo concepts VIDEO!

Isobella shares the type of photos petite models should have since America's Next Top Model cycle 13 hasn't been doing this.

hanging in there

"Model Life" my graphic novel, does not have any vampires in it, but last night on Dr. Blogstein's Happy Hour my favorite party was when the author of True Blood said “I got where I am by hanging in there.” - Charlaine Harris

Tuesday, November 3, 2009

Model Life Book preview video

Author Model Isobella Jade shares her graphic novel "Model Life: The Journey of a Pint-Size Fashion Warrior" available now. And some of her favorite pages of the book!

Model Life: Where you can find signed copies

I am making rounds around Manhattan to bookstores carrying Model Life: The Journey of a Pint-Size Fashion Warrior and signing the in-store copies they have. I am excited to see you at my launch party on the 12th. Info here:

On November 12th (Thurs), from 7-9pm at MercBar at 151 Mercer Street in SoHo, I am bringing the modeling world and the graphic novel world together.

This is not going to be a typical book launch party. With a live shoe modeling photo-shoot involved.

But if you can not make it you can still find Model Life: The Journey of a Pint-Size Fashion Warrior at a bookstore near you. If you live in NYC, and can't make it but want a signed copy you can find the book at bookstores, but also I have gone to these stores and signed copies they had. In other stores you can find it as well but I am listing a few stores here I have been inside and personally signed the books they have, if you are interested in a signed one:

Barnes and Noble
Lincoln Triangle
1972 Broadway
New York, NY 10023
Directions here.

Barnes and Noble
Union Square
33 East 17th Street
Directions here.
New York, NY 10003

10 Columbus Circle
New York, NY 10019
Directions here.

Model Life can be found at Borders, Barnes and Noble and Amazon. I hope you enjoy it!

pregnant no problem, you can still model (print modeling)

Here is inspiration for those who have modeling experience and also want to have a baby. You can have both!

I would research print modeling agencies, that work with pregnant mothers or families. Or call a print modeling agency and ask if they can suggest one.
Agencies that work with babies, children and families will also work with a pregnant model.

Like always, I suggest to ALWAYS be prepared to create your own photos. And compcard. Even if the father to be takes it for you. Save money, don't get scammed!

Monday, November 2, 2009

What Tyra should have done but didn’t (ANTM recap)

Tyra had an opportunity to feature models of all ethnicities on ANTM, and enhance how models of all ethnicities ARE used in ad campaigns. Here are some of my favorite ad campaigns that show different ethnicities. Girls have emailed me in the past and messaged me on Facebook about "being ethnic" and how they feel it holds them back. I however, try to give them a perception of how they can use their ethnicity as an "asset" to get ahead.

I wished she mentioned this instead of her weird jungle shoot.

These days in ads, editorials, ad campaigns, and on the runway, we see more than just one ethnicity. We see many. It is not talked about enough. Especially in print ads, not just in fashion editorials, but also in print ads for lifestyle products, and in Glamour and Marie Claire magazine often. LOOK closer and you will see how most of the time it is a white chick, Black, Asian, Spanish, all mixed together to make a beautiful ad campaign for many products out there.

I would like to see Jennifer win America's Next Top Model cycle 13, also because I think she would give a voice to the Asian models, and shorter aspiring models of all ethnicities as well. However ANTM doesn't really do much with the winner actually so I am not sure that unless Jennifer pursued it herself that it would happen. But I think in coming years we will see more than Devon Aoki and Tao Okamoto. They are actually taller than me!

I do well recognize this multiracial model, Juliana Imai, in this Matrix ad, I feel like I've seen her more than once, don't you?:

I hope to see more multiracial models out there.
As for print modeling, a shorter girl of any ethnicity should be pursuing commercial print modeling agencies if they are shorter than 5'7". This is a cool blog on Asian models by the way: and for those worried about their ethnicity remember also that Latina Magazine is a great one as well to check out. There is room in this modeling business for all of us!

autographed copies of Model Life has begun!

Today I autographed 5 in-store copies of "Model Life", my graphic novel, at Barnes and Noble in Union Square, omg it was a great feeling!!!