Print modeling is when you shoot for something that will be in a magazine, an ad for product in print, such as in a magazine, or a catalog, or on a billboard sometimes even web ads. The work “commercial modeling: means actually work on commercials, on TV, or web sometimes, and it can also mean print modeling as in 'commercial print'. So unless it is direct, ask about what the job entails.
Parts modeling is a part of print modeling but not all print models are parts models. I do both print and parts, and many girls just do one or the other. Parts is when you use a certain "part" hand, foot, whatever for the ad campaign to model a product. Print modeling involves usually your full self, head to toe in the ad campaign, to model a product or service or goods.
Print modeling can be for actual print such as an ad in a print magazine, a catalog, a direct mail piece, a product packaging, the words "commercial print" involve both print and commercials, actually commercial you see on TV. Usually before a casting/audition, the agency will let you know. "This is for print ad" This is for TV use" etc. These days because of internet marketing many ads also end up on the web or web usage is included within the job. Commercial print also implies the product will not be fashion based. It will be a more "lifestyle" product, a product for all types of people. Not Gucci. Or high fashion. Everything from a water bottle, to computer, to skincare, etc. But not fashion.
At print modeling jobs there is a stylist, but usually you also are asked to bring shoes and basic clothing to wear, jeans, a tank top, black heels, or sneakers... and there is a makeup artist usually.
Modeling involves bringing to life the story of the brands image, so you will be told at the job, before the job or at the casting, what the job entitles and what will be involved. But many times as a model you have to improvise and "act" -modeling and acting are similar in the sense of story telling...for example for a cell phone ad "acting" like you are on the phone with a friend, smiling holding the phone for the job. Even though you are not really on the phone with one. Usually you are given the concept, theme of the job and you do your best to bring that idea or theme to life.
I hope this helps,
isobella
Thursday, July 2, 2009
Print modeling has become many things
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