Monday, June 30, 2008

Intimate Destination with Wal-Mart in the lead

Those analysts are right, it does feel good to slip on a new pair of panties and Intimates is still a girl’s favorite shopping splurge even in challenging times. I know I still love to buy a fresh pair and I shop all over for it.

Forever 21, H&M, department stores and discount stores like Daffy’s, so I thought I would share the places that most women shop for intimates from an article I read today in WWD.

Surprisingly the top stores that you regular shop for intimates is Wal-Mart with 32%. Following behind is Victoria Secret with 27% and Target holding a strong 22%, then comes Kohl’s with 21% and J.C Penny still holding down their intimate fort with 17%.

Wal- Mart is featuring underwear brands such as Foot of the Loom, Hanes and Playtex, as well as Smart & Sexy.

Target is popular for private brands Gilligan & O’Malley and Xhiliration, as well as Nick and Nora.

Kohl’s carries Vanity Fair, Simply Vera Wang, Barely There, Playtex and Olga.

J.C Penny’s has their popular brand Ambrielle, and Glamourize, along with Bali and Barely There.

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